Objective In the EU, road accidents are in the top three causes of deaths and hospitalizations . WHO finds it crucial to discourage speeding, because it is a main cause of road accidents. The Fellow’s research in the psychology of human factors engineering shows that people underestimate the risks of accidents from speeding and overestimate how much time is saved through speeding. Public campaigns have typically not yet sought to correct these misunderstandings but rather have focused on emotional fear-appeals to reduce speeding. The Supervisor’s work on risk communication provides a systematic method for correcting such decision-relevant beliefs, which has been successfully applied to a variety of contexts, but not to the design of dashboard tools. We take the novel approach of combining the Fellow’s and Supervisor’s fields to design dashboard tools and public campaigns that discourage intentions to speed by correcting drivers’ misunderstandings of the risks and benefits of speeding. This project will benefit from Fellow's experience in leading projects on informing driver perceptions with dashboard tools, and her ongoing partnerships with the car industry and governmental agencies. The project will lead to knowledge transfer between the Fellow’s Swedish Transportation Institute, partners at Volvo Cars and government agencies as well as the Supervisor’s Centre for Decision Research and the associated Institute for Transport Studies at the University of Leeds (UK). The project will boost the Fellow’s academic career progression, as she aims to become a world-leading expert in evidence-based interventions that improve driver safety and save drivers’ lives. Fields of science natural sciencescomputer and information sciencesdata sciencesocial scienceslawlaw enforcementengineering and technologyenvironmental engineeringenergy and fuelssocial sciencespsychologyergonomics Programme(s) H2020-EU.1.3. - EXCELLENT SCIENCE - Marie Skłodowska-Curie Actions Main Programme H2020-EU.1.3.2. - Nurturing excellence by means of cross-border and cross-sector mobility Topic(s) MSCA-IF-2015-EF - Marie Skłodowska-Curie Individual Fellowships (IF-EF) Call for proposal H2020-MSCA-IF-2015 See other projects for this call Funding Scheme MSCA-IF-EF-ST - Standard EF Coordinator UNIVERSITY OF LEEDS Net EU contribution € 183 454,80 Address Woodhouse lane LS2 9JT Leeds United Kingdom See on map Region Yorkshire and the Humber West Yorkshire Leeds Activity type Higher or Secondary Education Establishments Links Contact the organisation Opens in new window Website Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Other funding € 0,00
