CORDIS - EU research results

ADDACT - Fanpowered Concerts

Periodic Reporting for period 1 - ADDACT GmbH (ADDACT - Fanpowered Concerts)

Reporting period: 2015-12-01 to 2016-05-31

ADDACT is a live music startup that re-invents the way concerts are being planned. ADDACT minimizes the financial risks of tour planning by putting the fan´s interest first.
We empower music fans to decide where their favorite artists tour. Fans pledge for tickets of their favorite artists in their city. If a city gets enough pledges the concert will happen. „Fanpowered Live Events“ is what we call this mixture of crowdsourcing and crowdfunding.
To enable this disruptive innovation in event planning, ADDACT sticks to the well-defined business approach of just charging a ticket fee as all ticketing service providers do.
ADDACT is one of the most awarded startups in Europe, including prizes of the federal government, the European Union and the German federal ministry of economy.

To form a business basis for market entrance plans and expansions to other European countries we carried out a Feasibility Study.
The feasibility report focusses on:
- prototyping, testing and analysis of features for an even higher level of fan-participation.
- a market study and and the acquisition of business partners in the live event industries of UK, Benelux and Scandinavia
- a derived future price model and strategic road map