During the feasibility study we: • defined and characterised our primary market segments – online banking, e-commerce and Card Present (physical transactions); • further develop and enhance the business plan based on the findings during the feasibility study; • confirm that the acceptance and competitiveness of the QuardCard is, first and foremost, dependent on gaining market confidence; • concluded that the overall strategic vision should be expanded to other markets (e.g. access control, medical card, etc.) after securing the huge financial market; • validated or even enhanced the concept, approach and impact.
Different customers foresee different use pattern for the card product meaning that some expect a high use rate due to a wish to merge different functionalities into the same card, therefore it will be necessary to introduce a card with rechargeable battery as an additional offer. Also, several users prefer to have a fingerprint touch sensor instead of a swipe sensor on the card.