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oneTap e-paper business card wearable gadget to create a real meeting LinkedIN equivalent

Objective

Blendology has developed a mobile wearable tech that has already connected tens of 1000s of people from all over the world. We have created a innovative electronic badge that is at the root of all innovations by helping to foster the birth of new connections.

oneTap is a re-useable and intelligent badge that instantly uploads information the attendee wishes to exchange if tapped to another badge. As a result, it acts as an ice-breaker, it erases any hierarchical barriers, it record contacts in real-time (secure mobile app access), it creates badges for event organisers, and it does not require external networks. Events using oneTap will attract more attendees (better networking, both in terms of amount of connections made and of ease of correspondence after the event), and we help event organisers run current events and plan more strategically for future ones. We collect invaluable data (e.g. n. of people arrived/left and dwell time at particular locations, etc.), with endless potentials for analysis and monetisation.

We have worked in 20 countries and received numerous requests for the licensing of our products globally. In EU alone, over 300M people/year attend events. A beta version of the oneTap badge has already generated €300k revenue. We also already have sales booked for 2016.

Some goals of this project include creating a BP that defines a revised strategy, further development, and a market plan for: the expansions into new markets, big data analysis exploration, development of a new generation of our products (e.g. e-printed badges with optional speaker/delegate locator functionality, footfall traffic overview in the event, along with several new features). Most importantly, this grant will be instrumental to make sure we recalibrate all our strategies to ensure a successful growth plan in light of our imminent expansion through partnerships: we need a scalable strategy that can be replicated worldwide.

Fields of science (EuroSciVoc)

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Programme(s)

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Topic(s)

Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.

Funding Scheme

Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.

SME-1 - SME instrument phase 1

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Call for proposal

Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.

(opens in new window) H2020-SMEInst-2014-2015

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Coordinator

BLENDOLOGY LIMITED
Net EU contribution

Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.

€ 50 000,00
Address
BLAID HOUSE 6 BROAD STREET
CB23 6HJ GREAT CAMBOURNE CAMBRIDGESHIRE
United Kingdom

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SME

The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.

Yes
Region
East of England East Anglia Cambridgeshire CC
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Links
Total cost

The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.

€ 71 429,00
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