Objective Blendology has developed a mobile wearable tech that has already connected tens of 1000s of people from all over the world. We have created a innovative electronic badge that is at the root of all innovations by helping to foster the birth of new connections. oneTap is a re-useable and intelligent badge that instantly uploads information the attendee wishes to exchange if tapped to another badge. As a result, it acts as an ice-breaker, it erases any hierarchical barriers, it record contacts in real-time (secure mobile app access), it creates badges for event organisers, and it does not require external networks. Events using oneTap will attract more attendees (better networking, both in terms of amount of connections made and of ease of correspondence after the event), and we help event organisers run current events and plan more strategically for future ones. We collect invaluable data (e.g. n. of people arrived/left and dwell time at particular locations, etc.), with endless potentials for analysis and monetisation. We have worked in 20 countries and received numerous requests for the licensing of our products globally. In EU alone, over 300M people/year attend events. A beta version of the oneTap badge has already generated €300k revenue. We also already have sales booked for 2016.Some goals of this project include creating a BP that defines a revised strategy, further development, and a market plan for: the expansions into new markets, big data analysis exploration, development of a new generation of our products (e.g. e-printed badges with optional speaker/delegate locator functionality, footfall traffic overview in the event, along with several new features). Most importantly, this grant will be instrumental to make sure we recalibrate all our strategies to ensure a successful growth plan in light of our imminent expansion through partnerships: we need a scalable strategy that can be replicated worldwide. Fields of science natural sciencescomputer and information sciencesinternetinternet of thingsnatural sciencescomputer and information sciencessoftwarenatural sciencescomputer and information sciencesdata sciencebig datanatural sciencescomputer and information sciencesdata sciencedata processing Programme(s) H2020-EU.3.6. - SOCIETAL CHALLENGES - Europe In A Changing World - Inclusive, Innovative And Reflective Societies Main Programme H2020-EU.2.3.1. - Mainstreaming SME support, especially through a dedicated instrument Topic(s) INSO-10-2015-1 - SME business model innovation Call for proposal H2020-SMEInst-2014-2015 See other projects for this call Sub call H2020-SMEINST-1-2015 Funding Scheme SME-1 - SME instrument phase 1 Coordinator BLENDOLOGY LIMITED Net EU contribution € 50 000,00 Address Blaid house 6 broad street CB23 6HJ Great cambourne cambridgeshire United Kingdom See on map Region East of England East Anglia Cambridgeshire CC Activity type Private for-profit entities (excluding Higher or Secondary Education Establishments) Links Contact the organisation Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Other funding € 21 429,00
