Periodic Reporting for period 1 - CleanPEA (AN INNOVATIVE BUSINESS MODEL FOR A USER–CENTRIC DECISION SUPPORT SYSTEM TO INCREASE AND SUPPORT ELECTRIC VEHICLES UPTAKE)
Reporting period: 2015-12-01 to 2016-05-31
Task 1-Risk Assessment: We assessed the project’s technical, financial, legislative, political, and commercial risk. This includes a risk management strategy, formulating suitable contingency/mitigation plans for risk ranked low/medium/high in terms of impact and probability.
Task 2: Customer feedback and MVP iteration: We engaged with our current and prospective fleet customers and networks of EV manufacturers to get valuable feedback on the usability of our platform in order to iterate. We also sought to get feedback on our business model and tested our hypothesis up to this point. Finally, we engaged user-groups/stakeholders to validate the needs/requirements for the EV community and added value services.
Task 3: Detailed market analysis: This activity was used to build our existing knowledge of the EV sector in the EU and globally. We wanted to fully understand the global market with a particular focus on the country specific incentives systems that exist for using EVs that we need to account for in our solution or use to our advantage. The market study identified those regions whose needs are most suitable for our solution. It also acquired more detailed and recent data on market dynamics for electric vehicles across Europe and worldwide.
Task 4: IPR strategy: As we will not be able to patent the software in EU, we assessed other IPR routes in Europe (e.g. patenting other aspects of CleanCar) or outside EU where software patents could be granted.
Task 5: Comprehensive business model: We used the data and information gained during this Phase 1 Feasibility Study to update and elaborate our existing business model plan.
Potential impacts include:
- Reduced fleet vehicle operating costs, expected to be around €250,000 p.a. for a medium-sized fleet of 500 vehicles
- Continuous optimisation of fleet vehicle selection
- Improved Corporate Social Responsibility and environmental management
- For Fleet, CleanCar represents a €40m p.a. market opportunity