As a result of the economic feasibility analysis of our business innovation carried out in Phase 1, the economic viability of our business intentions has been confirmed. We explored and assessed different business strategies, and the following conclusions were reached:
> A deeper market study has been carried out, identifying specific projects and deadlines for their construction. This information gave us very valuable data for strategic planning.
> Different commercialisation strategies to progressively enter the main potential markets have been assessed. As a result, we have determined that, instead using other consultant engineering companies strategically established in each of european market, the best option for TORRESCAMARA is creating a new business area (specialist consulting engineering department) in our own company. DIGITALIA will enable us to take the next step in business development, being strategic for growth, development and internationalisation, offering technological services with an important added value.
> We have contacted with International manufacturers of plant-produced precast concrete products and construction companies with important presence in the railway sector. Many companies and important European associations have already shown their interest in becoming suppliers of DIGITALIA.
> We have ensured future sales by validating market acceptance: we have confirmed the interest of important railway infrastructure managers in Europe. Furthermore, we have also contacted UIC technicians (decision-making agents in this field) in order to promote the inclusion of DIGITALIA in UIC 719R specifications of railway infrastructure owners. It is expected to finally achieve this within the framework Phase 2 project.
> Finally, we have elaborated a comprehensive financial plan, estimating for the different business strategies the key aspects of sales forecast, profits and losses. The results are highly satisfactory, reason why we consider that this project definitely shall continue.