Strategic Marketing was carried out through interviews to biodiesel producers and airlines, to assess the value of the GFR offering to individual biodiesel producers, including information on the ideal size of the plant scale, operability and other factors based on offtaker and feedstock provider requirements and ‘into wing’ cost analysis. Feasibility of the process scale-up was evaluated: the proposed plant design was analysed with definition of its production cost. The quality certifications requirements based on the existing regulatory framework and sustainability certifications for the marketing of the final product were studied. The European biodiesel market was studied, analyzing the market size, trends and evolution, existing overcapacity and market constraints, with a specific analysis on 5 main target countries. The business models were analyzed to carry out the exploitation of GFR’s solution; cost and pricing of the product were refined and the Financial Model to go to market was identified, also according to present existing incentive schemes in EU and US. Sales and revenues hypothesis were refined, including a sensitivity analysis taking into consideration variations of external factors.