Objective Cycling is a crucial mode of transport in the common European challenge of making transport sustainable: cycling is energy efficient, environmentally friendly and very suitable for short distances.The use of helmet is not widely accepted by urban cyclists due to practical reasons, they are uncomfortable, cumbersome to carry around, look hideous, make sweat and ruin personal style. Hövding represents a head protection for cyclists unlike any other product on the market – an airbag for cyclists. Compared with traditional helmets, Hövding is more than three times better shock absorbance, can withstand multiple mpacts in one accident, reduce head rotation, provides much larger protection area and stabilizes head and neck in the accident. Hövding is easy to fold and bring in bag, discrete, works with a hat. Hövding has been sold during around 3 years. Now we focus on expanding from initial test sales in Sweden to successive rollout across Europe. However some limitations such as our quite manual manufacturing process impede us to scale up our product and meet our growth ambitions. The overall objective of our business innovation project is to automatize the manufacturing process of our airbag for cyclists called Hövding with the aim of scale-up and reduce production costs. To this end, airbag will be designed and manufactured in one piece with woven seams eliminating the need of conventional sewing. We also want increase the add-value of our airbag add Bluetooth Low Energy connectivity and developing an outer shell based on nanotechnology textiles to obtainsuperior lightweight, good water and stain repellent properties. Hövding addresses a market of an estimated 150 million adult cyclists in Europe alone and clearly contributes to EC policies intended to improve road safety offering a more safety solution to traditional helmets. With this business innovation project we want to establish Hövding as a novel product category – The No.1 head protection for cyclist Fields of science engineering and technologymechanical engineeringmanufacturing engineeringnatural sciencescomputer and information sciencesinternetinternet of thingsengineering and technologynanotechnologyengineering and technologyelectrical engineering, electronic engineering, information engineeringinformation engineeringtelecommunicationsradio technologybluetoothengineering and technologymaterials engineeringtextiles Programme(s) H2020-EU.3.4. - SOCIETAL CHALLENGES - Smart, Green And Integrated Transport Main Programme H2020-EU.2.3.1. - Mainstreaming SME support, especially through a dedicated instrument Topic(s) IT-1-2015 - Small business innovation research for Transport Call for proposal H2020-SMEInst-2014-2015 See other projects for this call Sub call H2020-SMEINST-2-2015 Funding Scheme SME-2 - SME instrument phase 2 Coordinator HOVDING SVERIGE AB Net EU contribution € 1 377 439,00 Address GRIMSBYGATAN 24 211 20 MALMO Sweden See on map SME The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed. Yes Region Södra Sverige Sydsverige Skåne län Activity type Private for-profit entities (excluding Higher or Secondary Education Establishments) Links Contact the organisation Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Total cost € 1 967 770,00