Objective
Global food waste is estimated at 33% (€25B/yr) during storage, processing & transportation. At InstaGreen our goal is to
bring the point of production back to the point of consumption, shorten the supply chain & drastically reduce the carbon
footprint by reducing the resources used & waste produced in the growing, processing & transportation of produce. We
developed a proprietary food-on-demand service, initially targeting high end restaurants. After extensive research &
development we created a scalable growing system using aeroponic technology & currently have a second generation
prototype of the InstaGreen system (InstaGrow unit & GrowCartridges) at TRL6. Our business model focuses on the service
rather than the product: we grow the leafy greens in centralised urban locations, once the greens are ready we deliver the
living plants to the client’s premises, where the cartridge is placed in our InstaGrow unit. The greens are ready for
consumption without the need for cleaning & can be harvested whenever as needed. Our primary goals for the SMEI are to
confirm our market assumptions, perform an in-depth market analysis, confirm willingness to pay & develop a full feasibility
study for European roll-out. Aeroponics is a new technology that is only recently starting to reach the market. We are initially
targeting a niche market: High end restaurants with chefs that are interested in ecologically responsible, high quality organic
food. After creating a critical mass in B2B market, we can start a B2C offering. This strategy has been validated by Ogilvy &
Mather. We will target big cities that have a strong food culture as well as those that are in climates that make it difficult to
have fresh produce year round. As it is a food-on-demand-service, food is supplied on a subscription basis. The InstaGrow
unit is leased 20€/mo, the GrowCartridges are sold for 15€/2 new cartridge. This ensures steady/recurring revenues. We
predict an income 9.302.475 € by 2022.
Fields of science (EuroSciVoc)
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: The European Science Vocabulary.
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: The European Science Vocabulary.
- engineering and technology other engineering and technologies food technology
- social sciences economics and business business and management business models
- agricultural sciences agriculture, forestry, and fisheries agriculture horticulture vegetable growing
- agricultural sciences agriculture, forestry, and fisheries agriculture horticulture urban horticulture
- social sciences economics and business business and management employment
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Programme(s)
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
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H2020-EU.3.2. - SOCIETAL CHALLENGES - Food security, sustainable agriculture and forestry, marine, maritime and inland water research, and the bioeconomy
MAIN PROGRAMME
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H2020-EU.2.3.1. - Mainstreaming SME support, especially through a dedicated instrument
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Topic(s)
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Funding Scheme
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
SME-1 - SME instrument phase 1
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Call for proposal
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
(opens in new window) H2020-SMEInst-2014-2015
See all projects funded under this callCoordinator
Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.
08025 BARCELONA
Spain
The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.
The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.