During the Phase 1 of SME Instrument, the following activities were conducted: market research, development of a business model, pilot project for the target group, elaboration of IPR strategy, in-depth study of regulatory environment and development of a business plan.
Market research consisted of a detailed analysis of potential markets, (Poland, Spain, Italy and Turkey) including analysis of prices, methods and processes of medical waste utilization, revenues of waste utilization industry, market size and trends, demand and supply, sales projection, entry barriers and problems, legal issues, safety requirements (tests on safety), etc. Target audience analysis and competition analysis were conducted. Based upon the market research findings, business models for emerging and developed market were designed. Also, maintenance strategy, collaboration models with utilizers and pricing strategy were developed as a part of business model. It allowed INECO to select suitable marketing and communication channels with potential clients. After choosing the potential regions for pilot project potential partners were identified and contacted in order verify entry strategy, collaboration model, supply and maintenance strategy and pricing strategy. According to the insights of this pilot project market entry strategy, collaboration model with waste utilizers, supply and maintenance strategy and pricing strategy were adapted. In-depth analysis of regulations in selected countries was conducted to identify potential legal barriers for MedWaste Pro gasifier to enter the market. During the EUWaste project patent search was done, patent application was prepared and new IPR Strategy was developed.
The results of these activities resulted in the development of a feasibility study and an elaborated business plan. The business plan provides valuable input towards INECO further development and commercialization of MedWaste Pro gasifer and scaling it to other markets.
