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FRESH - Fully bio based and bio degradable ready meal packaging


Communication plan, including dissemination plan

The communication plan will outline the communication and dissemination actions. The whole value chain, from raw material to retailer will be involved in dissemination. The communication plan will be proportionate regarding to the project ambition and addressing audiences that go beyond the actions own community (including the media and the public). E.g.: - press release for the general public at the start of the action - organising local workshops about the action, targeted at audiences for which the action is of interest - producing a brochure to explain the action’s work to school or university students to show how interesting this specific research topic can be Dissemination will take place as follows, e.g.: - Website(s) - Presentation at a scientific conference - Peer reviewed publication - Publication in branch related magazines

Promotion activities and demonstrations

SAMW has to perform targeted promotional activities. Regarding to planning and input they can pull up with SAMW[SALW]. SAMW will do in store cooking demonstrations to demonstrate and show the preparation of the ready meal and persuade customers of the same e.g. taste, structure and of the fully bio based and bio degradability of the package and leftovers.

Executing of the communication plan

Each value chain partner receiving EU funding will promote the action and its results, by providing targeted information to multiple audiences (including the media and the public) in a strategic and effective manner.