WP1
o Conception, realisation of promotional material, such as posters, programmes, roll ups, photo calls, postcards, T-shirts, stickers, brochures, canvas and banners displayed in libraries, shops and restaurants of the cities;
o Graphic and audio-visual coverage of the activities, production of 48 promotional videos and news, official acts...
o Public advertising: billboards, city lights, display of promotional material in streets, public spaces, both static and dynamic (bicycles);
o Advertising in public places and public transport: panels, bus stops, buses, shopping malls, buildings' facades, street marketing…
o Direct promotion during other public events;
o Airing of announcements/advertising/programmes/interviews on radio and TV stations: national and regional stations, media partnership with regional radio and TV station RTVA;
o Invitations sent (popular and institutional websites, municipalities and region capitals, media, schools, associations of parents/students, chambers of commerce, public services and foundations…);
o Mailings and phone calls to institutions, opinion leaders, researchers from participating institutions;
o Sending of the detailed programme to 300 mass media;
o Organisation of over 100 pre-events:
o Visits: schools, regional/local institutions, educational institutions, teachers centres, associations;
o Meetings with institutions and companies;
o Teaser events in public spaces;
o Organisation of 8 press conferences;
o Publication of press releases and press notes displayed to Andalusian cities prior to the event;
o Setting up and dissemination of a general press dossier and of 8 specific ones for each province involved;
o Publication of 648 on- and off-line articles, interviews, announcements, advertising in the main newspapers of the cities;
o Revamping, constant updating of the project website www.lanochedelosinvestigadores.es (national) and Andalusian www.lanochedelosinvestigadores.fundaciondescubre.es (ERN features, characters, schedule, witnesses, news, programme…);
o Links with popular and institutional websites, notably those of participating institutions;
o 107.529 visits and 351.547 pages visited on the official site;
o Revamping and constant updating of social networks profiles;
o 492 new likers on Facebook, over 11.000 followers;
o 694 new followers on Twitter;
o 48 videos uploaded on YouTube;
o Announcement of the event in on-line agendas of universities and participating institutions;
o Sending of newsletters;
o About 2.900.000 people made aware of the European Researchers' Night and its objectives.
WP2
Tasks undertaken
o Offer of the activities as described in Annex I Part B to the grant Agreement, namely:
o 518 activities (+10.68% over 2016) in the eight Andalusian provinces, Ceuta and Melilla, as planned in the Annex I part B to the Grant Agreement, namely:
o 296 hands-on experiments, science shows and workshops;
o 127 debates and micro talks with researchers;
o 64 hands-on experiments and workshops designed for kids;
o 23 leisure activities;
o 8 European Corners.
o Active involvement of 2.485 researchers, of whom:
o 30 having benefitted from MSC schemes;
o 176 having benefited form another EU support (FP 7, HORIZON 2020)
o Attendance of 75.000 participants having taken part in the activities offered, distributed as follows:
o Almería: 12,000
o Cádiz: 6,000
o Córdoba: 9,000
o Granada: 15,000
o Huelva: 5,00
o Jaén: 8,000
o Málaga: 10,000
o Sevilla: 10,000
WP3
Tasks undertaken
o Self-administered questionnaires distributed to attendees at their arrival;
o Ex post on-line questionnaire: selection of a representative sample based on coordinates provided on paper forms and invitation to take part in on-line survey;
o On-line survey addressing researchers involved:
o E-mail invitation to all the researchers involved in the activities of the Andalucía Researchers’ Night;
o Three follow-up contacts (by email and telephone if needed);
o Semi-structured telephone interviews:
o Based on phone mentioned on postcard displayed at the arrival;
o Selection of the sample based on relevant stratification criteria as sex, age, province and type of activity;
o Self-administered questionnaires distributed and collected at the end of the activities;
o Reward of the participation with a small gift;
o Techniques:
o Monitoring: estimation of number of attendees: counter, number of stickers/pins distributed (volunteers);
