Periodic Reporting for period 1 - SuperEh (Super Variable Vector Combnation for Voltage Optmisation Energy Saving Hub)
Reporting period: 2016-06-01 to 2016-08-31
SuperEH comes to the energy efficiency market as a solution that covers the needs for reducing energy consumption in buildings, commercial and industrial sites. Due to the nature of our voltage optimization technology, it is particularly suited for commercial sites in the restoration, gastronomic, food storage ad food processing sectors. Target customers of SuperEH are coffee bars, retail shops, gas stations, convenience stores, restaurants, catering chains, hotels, supermarkets, large malls, food storing facilities and food processing industrial sites. End customers and society as a whole will benefit from this product advantages in terms of energy consumption and CO2 emissions reduction.
In order to confirm the feasibility of SuperEH, after a three month study, we have developed the present document that checks the technical, commercial and financial feasibility of our project. We have analyzed the technical developments ahead and prepared the execution plan for the development of the new SuperEH modules and their integration in the new SuperEH platform. We have performed an in-depth analysis of the target markets out of which we have developed our market strategy and our plan for the SuperEH market launch to the international markets. Financially, we have drafted a detailed 5-years financial forecast which has confirmed the potential return on investment of the SuperEH project.
Task 1: Technical Feasibility: We have evaluated the necessary engineering and SW development activities to complete the development of SuperEH elements with an estimation of the product costs and challenges for different power ranges and applications. We have prepared a technical risk assessment and defined mitigation and contingency plans accordingly. We have also planned our European product demonstration programme.
Task 2 Commercial Feasibility: We have identified our potential target markets and carried out an in depth market analysis, including quantification, forecasts, competition and barriers. We have refined our commercial strategy, our value proposition and our pricing strategy. We have planned our dissemination and communication activities and evaluated commercial risks, defining our mitigation strategies.
Task 3 Our intellectual property strategy: We have performed a Freedom to Operate analysis and checked the patent landscape to ensure no obstacle for SuperEH is coming from prior IP rights. We have outlined our own IPR protection strategy and planned the patent activities accordingly.
Task 4 Financial Feasibility: We have created an updated business plan that includes the evaluation of total investment, financial risks and mitigation strategies. We have performed a 5 year analysis on cash-flow and revenues and evaluated of further financial strategies.