Objective The primary goal of each retailer is to “understand your customers”. Our interviews with retailers show a primary demand from the retail industry for predicting a customer's next demand. Surprisingly , even a complete record of past purchases (and returns) is not sufficient to understand how items in a company's catalog do or do not connect with the customer's general tastes, lifestyle and aspirations. Moverover, from a business perspective, any efficiency gains in the logistics of supplier management, shipping and handling are rather minor, compared to the gains one could obtain from a better understanding of the customers’ personalities and habits. Given that the customer demands trigger proactive stocking and fashion production, this appears as a logical consequence. In this project, we want to consolidate and extend existing European technologies in the area of database management, data mining, machine learning, image processing, information retrieval, and crowdsourcing to strengthen the positions of European fashion retailers among their world-wide competitors. Our choice for the fashion sector is a concise one: i) as a multi-billion euro industry, the fashion sector is extremely important for the European economy; ii) Europe already has a solid position in the world fashion stage, however, to maintain its position and keep up with the competitors, European fashion industry needs the help of advanced technology; and iii) European fashion industry provides an excellent exercise for new technologies, because it is a multi-sectorial by itself (i.e. imposes challenging data integration issues), it has a short life-cycle (i.e. requires timely reaction to the current events) and it involves diverse languages and cultures.The main outcome of the FashionBrain project is the improvement of the fashion industry value chain obtained thanks to the creation of novel on-line shopping experiences, the detection of influencers, and the prediction of upcoming fashion trends. Tangible outcomes will include software, demonstrators, and novel algorithms for a data-driven fashion industry. Fields of science natural sciencescomputer and information sciencesdata sciencebig datanatural sciencescomputer and information sciencesdata sciencenatural language processingnatural sciencescomputer and information sciencesdata sciencedata miningnatural sciencescomputer and information sciencesartificial intelligencemachine learningdeep learningnatural sciencescomputer and information sciencesartificial intelligencecomputational intelligence Programme(s) H2020-EU.2.1.1. - INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT) Main Programme Topic(s) ICT-14-2016-2017 - Big Data PPP: cross-sectorial and cross-lingual data integration and experimentation Call for proposal H2020-ICT-2016-2017 See other projects for this call Sub call H2020-ICT-2016-1 Funding Scheme IA - Innovation action Coordinator THE UNIVERSITY OF SHEFFIELD Net EU contribution € 419 381,25 Address Firth court western bank S10 2TN Sheffield United Kingdom See on map Region Yorkshire and the Humber South Yorkshire Sheffield Activity type Higher or Secondary Education Establishments Links Contact the organisation Opens in new window Website Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Other funding € 0,00 Participants (5) Sort alphabetically Sort by Net EU contribution Expand all Collapse all BERLINER HOCHSCHULE FUR TECHNIK Germany Net EU contribution € 591 667,50 Address Luxemburger strasse 10 13353 Berlin See on map Region Berlin Berlin Berlin Activity type Higher or Secondary Education Establishments Links Contact the organisation Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Other funding € 0,00 UNIVERSITE DE FRIBOURG Switzerland Net EU contribution € 0,00 Address Avenue de l europe 20 1700 Fribourg See on map Region Schweiz/Suisse/Svizzera Espace Mittelland Fribourg / Freiburg Activity type Higher or Secondary Education Establishments Links Contact the organisation Opens in new window Website Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Other funding € 586 047,50 ZALANDO SE Germany Net EU contribution € 333 025,00 Address Valeska-gert-strasse 5 10243 Berlin See on map Region Berlin Berlin Berlin Activity type Private for-profit entities (excluding Higher or Secondary Education Establishments) Links Contact the organisation Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Other funding € 142 725,00 FASHWELL AG Participation ended Switzerland Net EU contribution € 0,00 Address Stafaccherstrasse 106 8004 Zurich See on map SME The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed. Yes Region Schweiz/Suisse/Svizzera Zürich Zürich Activity type Private for-profit entities (excluding Higher or Secondary Education Establishments) Links Contact the organisation Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Other funding € 214 102,50 MONETDB SOLUTIONS BV Netherlands Net EU contribution € 355 250,00 Address Science park 408 gebouw matrix vi 1098 XH Amsterdam See on map SME The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed. Yes Region West-Nederland Noord-Holland Groot-Amsterdam Activity type Private for-profit entities (excluding Higher or Secondary Education Establishments) Links Contact the organisation Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Other funding € 152 250,00
