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Understanding Europe’s Fashion Data Universe

Objective

The primary goal of each retailer is to “understand your customers”. Our interviews with retailers show a primary demand from the retail industry for predicting a customer's next demand. Surprisingly , even a complete record of past purchases (and returns) is not sufficient to understand how items in a company's catalog do or do not connect with the customer's general tastes, lifestyle and aspirations. Moverover, from a business perspective, any efficiency gains in the logistics of supplier management, shipping and handling are rather minor, compared to the gains one could obtain from a better understanding of the customers’ personalities and habits. Given that the customer demands trigger proactive stocking and fashion production, this appears as a logical consequence.
In this project, we want to consolidate and extend existing European technologies in the area of database management, data mining, machine learning, image processing, information retrieval, and crowdsourcing to strengthen the positions of European fashion retailers among their world-wide competitors. Our choice for the fashion sector is a concise one: i) as a multi-billion euro industry, the fashion sector is extremely important for the European economy; ii) Europe already has a solid position in the world fashion stage, however, to maintain its position and keep up with the competitors, European fashion industry needs the help of advanced technology; and iii) European fashion industry provides an excellent exercise for new technologies, because it is a multi-sectorial by itself (i.e. imposes challenging data integration issues), it has a short life-cycle (i.e. requires timely reaction to the current events) and it involves diverse languages and cultures.
The main outcome of the FashionBrain project is the improvement of the fashion industry value chain obtained thanks to the creation of novel on-line shopping experiences, the detection of influencers, and the prediction of upcoming fashion trends. Tangible outcomes will include software, demonstrators, and novel algorithms for a data-driven fashion industry.

Call for proposal

H2020-ICT-2016-2017

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Sub call

H2020-ICT-2016-1

Coordinator

THE UNIVERSITY OF SHEFFIELD
Net EU contribution
€ 419 381,25
Address
Firth Court Western Bank
S10 2TN Sheffield
United Kingdom

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Region
Yorkshire and the Humber South Yorkshire Sheffield
Activity type
Higher or Secondary Education Establishments
Non-EU contribution
€ 0,00

Participants (5)

BERLINER HOCHSCHULE FUR TECHNIK
Germany
Net EU contribution
€ 591 667,50
Address
Luxemburger Strasse 10
13353 Berlin

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Region
Berlin Berlin Berlin
Activity type
Higher or Secondary Education Establishments
Non-EU contribution
€ 0,00
UNIVERSITE DE FRIBOURG
Switzerland
Net EU contribution
€ 0,00
Address
Avenue De L Europe 20
1700 Fribourg

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Region
Schweiz/Suisse/Svizzera Espace Mittelland Fribourg / Freiburg
Activity type
Higher or Secondary Education Establishments
Non-EU contribution
€ 586 047,50
ZALANDO SE
Germany
Net EU contribution
€ 333 025,00
Address
Valeska-gert-strasse 5
10243 Berlin

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Region
Berlin Berlin Berlin
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Non-EU contribution
€ 142 725,00
FASHWELL AG

Participation ended

Switzerland
Net EU contribution
€ 0,00
Address
Stafaccherstrasse 106
8004 Zurich

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SME

The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.

Yes
Region
Schweiz/Suisse/Svizzera Zürich Zürich
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Non-EU contribution
€ 214 102,50
MONETDB SOLUTIONS BV
Netherlands
Net EU contribution
€ 355 250,00
Address
Science Park 408 Gebouw Matrix Vi
1098 XH Amsterdam

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SME

The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.

Yes
Region
West-Nederland Noord-Holland Groot-Amsterdam
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Non-EU contribution
€ 152 250,00