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EW-Shopp - Supporting Event and Weather-based Data Analytics and Marketing along the Shopper Journey

Objective

In this project we aim at supporting companies operating in the fragmented European ecosystem of the eCommerce, Retail and Marketing industries to increase their efficiency and competitiveness by leveraging deep customer insights that are too challenging for them to obtain today. Improved insights will result from the analysis of large amount of data, acquired from different sources and sectors, and in multiple languages. The integration of consumer and market data collected by different business partners will ensure to cover customer interactions and activities across different channels, providing insights on rich customer journeys. These integrated data will be further enriched with information about weather and events, two crucial factors impacting on consumer choices. By disruptively increasing the analytical power coming from the integration of cross-sectorial and cross-language data sources and new data sources companies will deploy real-time responsive services for digital marketing, reporting-style services for market research, and advanced data and resource management services for Retail & eCommerce and their technology providers.
As of today, developing these services is too costly or nearly impossible for a large number of European companies. Even when these companies have developed excellent skills in analyzing data in their sector, they lack knowledge, technology and resources that are needed to integrate and analyze large and divers data in a timely manner. Enriching business data with weather data is difficult and costly. Using event data to obtain precise customer and market insights is even more challenging because of the difficulty of collecting and accessing data about events at a large scale. Language barriers, lack of agreed models and shared systems of identifiers to interlink data make these data integration tasks even only more challenging.

Call for proposal

H2020-ICT-2016-2017

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Sub call

H2020-ICT-2016-1

Coordinator

UNIVERSITA' DEGLI STUDI DI MILANO-BICOCCA
Net EU contribution
€ 357 624,99
Address
Piazza Dell'ateneo Nuovo 1
20126 Milano
Italy

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Region
Nord-Ovest Lombardia Milano
Activity type
Higher or Secondary Education Establishments
Non-EU contribution
€ 0,00

Participants (12)

CENEJE DRUZBA ZA TRGOVINO IN POSLOVNO SVETOVANJE DOO
Slovenia
Net EU contribution
€ 255 500,00
Address
Vilharjeva Cesta 27
1000 Ljubljana

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SME

The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.

Yes
Region
Slovenija Zahodna Slovenija Osrednjeslovenska
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Non-EU contribution
€ 109 500,00
BROWSETEL (UK) LIMITED
United Kingdom
Net EU contribution
€ 226 975,00
Address
2 Woodberry Grove Finchley
N12 0DR London

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Region
London Outer London — West and North West Barnet
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Non-EU contribution
€ 97 275,00
Third-party

Legal entity other than a subcontractor which is affiliated or legally linked to a participant. The entity carries out work under the conditions laid down in the Grant Agreement, supplies goods or provides services for the action, but did not sign the Grant Agreement. A third party abides by the rules applicable to its related participant under the Grant Agreement with regard to eligibility of costs and control of expenditure.

CDE, NOVE TEHNOLOGIJE DOO
Slovenia
Net EU contribution
€ 113 400,00
Address
Tehnoloski Park 24
1000 Ljubljana

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SME

The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.

Yes
Region
Slovenija Zahodna Slovenija Osrednjeslovenska
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Non-EU contribution
€ 48 600,00
GFK EURISKO SRL
Italy
Net EU contribution
€ 8 622,80
Address
Via Tortona, 33
20144 Milano

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Region
Nord-Ovest Lombardia Milano
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Non-EU contribution
€ 3 695,48
BIG BANG, TRGOVINA IN STORITVE, DOO
Slovenia
Net EU contribution
€ 113 750,00
Address
Smartinska Cesta 152
1000 Ljubljana

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Region
Slovenija Zahodna Slovenija Osrednjeslovenska
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Non-EU contribution
€ 48 750,00
MEASURENCE LIMITED
Ireland
Net EU contribution
€ 215 250,00
Address
Unit 9 Rossfield, 50 Rosemount Business Park
11 Dublin

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SME

The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.

Yes
Region
Ireland Eastern and Midland Dublin
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Non-EU contribution
€ 92 250,00
JOT INTERNET MEDIA ESPANA SL
Spain
Net EU contribution
€ 249 375,00
Address
General Ramirez De Madrid 8, 3 Piso
28020 Madrid

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SME

The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.

Yes
Region
Comunidad de Madrid Comunidad de Madrid Madrid
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Non-EU contribution
€ 106 875,00
ENGINEERING - INGEGNERIA INFORMATICA SPA
Italy
Net EU contribution
€ 223 125,00
Address
Piazzale Dell'agricoltura 24
00144 Roma

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Region
Centro (IT) Lazio Roma
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Non-EU contribution
€ 95 625,00
STIFTELSEN SINTEF

Participation ended

Norway
Net EU contribution
€ 169 057,50
Address
Strindveien 4
7034 Trondheim

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Region
Norge Trøndelag Trøndelag
Activity type
Research Organisations
Non-EU contribution
€ 0,00
INSTITUT JOZEF STEFAN
Slovenia
Net EU contribution
€ 365 000,00
Address
Jamova 39
1000 Ljubljana

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Region
Slovenija Zahodna Slovenija Osrednjeslovenska
Activity type
Research Organisations
Non-EU contribution
€ 0,00
GFK ITALIA S.R.L.
Italy
Net EU contribution
€ 113 002,21
Address
Via Tortona 33
20144 Milano

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Region
Nord-Ovest Lombardia Milano
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Non-EU contribution
€ 48 429,52
SINTEF AS
Norway
Net EU contribution
€ 492 192,50
Address
Strindvegen 4
7034 Trondheim

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Region
Norge Trøndelag Trøndelag
Activity type
Research Organisations
Non-EU contribution
€ 0,00