Objective
In this project we aim at supporting companies operating in the fragmented European ecosystem of the eCommerce, Retail and Marketing industries to increase their efficiency and competitiveness by leveraging deep customer insights that are too challenging for them to obtain today. Improved insights will result from the analysis of large amount of data, acquired from different sources and sectors, and in multiple languages. The integration of consumer and market data collected by different business partners will ensure to cover customer interactions and activities across different channels, providing insights on rich customer journeys. These integrated data will be further enriched with information about weather and events, two crucial factors impacting on consumer choices. By disruptively increasing the analytical power coming from the integration of cross-sectorial and cross-language data sources and new data sources companies will deploy real-time responsive services for digital marketing, reporting-style services for market research, and advanced data and resource management services for Retail & eCommerce and their technology providers.
As of today, developing these services is too costly or nearly impossible for a large number of European companies. Even when these companies have developed excellent skills in analyzing data in their sector, they lack knowledge, technology and resources that are needed to integrate and analyze large and divers data in a timely manner. Enriching business data with weather data is difficult and costly. Using event data to obtain precise customer and market insights is even more challenging because of the difficulty of collecting and accessing data about events at a large scale. Language barriers, lack of agreed models and shared systems of identifiers to interlink data make these data integration tasks even only more challenging.
Fields of science
- natural sciencesearth and related environmental sciencesatmospheric sciencesmeteorology
- natural sciencescomputer and information sciencesdata sciencebig data
- social scienceseconomics and businessbusiness and managementcommercee-commerce
- natural sciencescomputer and information sciencesdata sciencebusiness intelligence
- natural sciencescomputer and information sciencesdata sciencedata processing
Programme(s)
Funding Scheme
IA - Innovation action
Coordinator
20126 Milano
Italy
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Participants (12)
1000 Ljubljana
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The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.
N12 0DR London
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Legal entity other than a subcontractor which is affiliated or legally linked to a participant. The entity carries out work under the conditions laid down in the Grant Agreement, supplies goods or provides services for the action, but did not sign the Grant Agreement. A third party abides by the rules applicable to its related participant under the Grant Agreement with regard to eligibility of costs and control of expenditure.
1000 Ljubljana
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The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.
20144 Milano
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1000 Ljubljana
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11 Dublin
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The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.
28020 Madrid
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The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.
00144 Roma
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Participation ended
7034 Trondheim
1000 Ljubljana
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20144 Milano
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7034 Trondheim
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