Periodic Reporting for period 1 - Hybrid S-TORQ (NORDIC DRIVING - SOLUTION FOR TRANSPORT)
Reporting period: 2016-07-01 to 2016-09-30
Task 1: In depth market analysis of the e-vehicles market in Europe and Partner search
We have performed detailed market study, including market segmentation and market size quantification and interviews with potential end users and product distributors. Market adoption of the hybrid S-TORQ was confirmed. What is more, we have selected potential partners for the future commercialization and started business relations.
Task 2: Perform operational and technical feasibility study
We have measured all costs, mapped benefits and analysed significant internal and external factors from business perspective. IPR strategy was updated, including safety certifications required for all electric vehicles. Also, different electric propulsion scenarios were checked and the optimal one was selected.
Task 3: Create an updated business plan
Based on the results of the aforementioned tasks, a business plan was developed. Key partners, customers segments, sales channels, pricing strategy and sales objectives were presented. As the project is feasible, it includes a detailed marketing and commercialization plan.