An important step in product evolution to market readiness is the evaluation of technical, commercial and financial viability. Thanks to the award of a Phase 1 grant within H2020 SME Instrument, HARBO has taken advantage of this Feasibility Study to prepare a feasible route to market ensuring the most efficient path.
From a technical point of view HARBO has carried out a refinement of the technology objectives by providing with a detailed list of components and their operational requirements, as well as with the proper production methods to ensure the evolution from TRL6 to TRL9. HARBO has identified and preselected components suppliers in the fields of plastic and maritime vehicles in accordance with the different applications of the system, while they continue reviewing potential additional suppliers as backup in the search for lower production costs.
Detailed design of field-tests scenarios required to demonstrate the solution in operational environments have been outlined as well as the identification of potential improvements targeting to obtain a complete qualified system. Moreover, a technical analysis to identify potential risks in procurement, manufacturing and operation has been carried out in order to pre-design a production line able to be adapted to potential improvements resulting of the field tests.
From the commercial point of view HARBO conducted a market assessment including demand forecasting, competitor profiling, partnerships, technology trends analysis, Freedom to Operate check and IPR protection strategy and identification of key regulators and how to reach them. Following interviews with potential customers, HARBO concluded that a specific application is preferred for a number of users and decided to work first on the development of this specific solution.
HARBO contacted key potential partners such as Oil Spill Response Organizations, tanker and vessel manufacturers and other key stakeholders such as regulators to develop its exploitation strategy and reach successful commercialization. A marketing strategy has been outlined and commercial and financial objectives have been aligned with technical forecasted achievements. As a result HARBO developed a Business Plan defining revenues, costs, cash flow, and ROI until 2023.
Due to the forecast of revenues, margins and return on investment HARBO concluded that it should continue with the development of OILBLOCK proposal.