Since October 2016, Artomatix has engaged in actions to manage the Artomatix Suite project (WP1), research, design & develop the Artomatix Suite (WP2) and prepare to bring the Artomatix Suite to market (WP3).
Artomatix has engaged in actions to manage the Artomatix Suite project (WP1):
+ Establish the project coordination structure: Artomatix board acts as the steering committee, comprised of Dr. Collins, Dr. Risser, J. Blake and J. Lewis
+ Advisory Board: Dr. Corazza, j. Huikku & Prof. Barnes act as advisory board, particularly regarding research
+ Hire the project personnel: Artomatix has built a team comprised of 18 people to deliver on the Artomatix Suite project, including a new CEO and VP of Engineering
+ Rent office space: Artomatix acquired three rooms totalling 135 sq m with a 25 employees capacity
+ Hold weekly project management meetings: Artomatix’s agile structure allows flexible development and trackable progress
+ Hold Steering Committee meetings: Artomatix’s board has been meeting every 6 weeks, driving the company strategy & ensuring the swift development of the Artomatix Suite
+ Write mid-term technical & financial reports: such reports have been prepared, ensuring that the project was in line with initial plans
Artomatix has engaged in actions to research, design & develop the Artomatix Suite (WP2):
+ Research the Artomatix technology: Artomatix made all the research tied to the features of the Artomatix Suite, resulting in proofs-of-concept for all features
+ Research market needs: Artomatix has assessed market needs, ensuring the delivery of a user-centric set of products
+ Create the architecture of the Artomatix Suite: Artomatix has designed and implemented a scalable architecture for its Suite
+ Implement a systematic feedback processing pipeline: A large part of the success of ArtEngine is owed to the group of power users (closed partners) that use the product on a regular basis and offer expert feedback on the current state as well as advice on what valuable features they’d like implemented going forward
+ Develop the Artomatix Suite: Through year 2, ArtEngine has developed from its Alpha state into a product actively sold to customers
+ ArtEngine is a desktop application that runs on Microsoft Windows 7 and later versions
Artomatix has laid the groundwork to bring the Artomatix Suite to market (WP3):
+ Artomatix hired a new CEO in December 2017 with a strong sales and marketing background to complement the existing technical and research based core strengths of the company
+ A new Head of Marketing, Louise Scully, was hired in 2018
+ There are now two experienced Demand Generation Specialists working on the team, Geoff O'Donoghue and Rebecca Siemer
+ Define & apply a commercialisation strategy: The existing ArtEngine 1.0 product which commercially launched during 2018 is the flagship offering for the company at present and will be the focus for the sales and marketing team for the coming two years.
+ Artomatix will address its target market primarily through direct sales.
+ Define & apply a marketing strategy, through: the creation of a marketing, PR & community management strategy, the creation of promotional material & the execution of the marketing plan
+ Attend main 3D-specific conferences: Artomatix attended and successfully expanded their network: GDC, Tech Rally VR, Pioneers, Unite Europe and SIGGRAPH
Overall Results
+ Artomatix has developed and brought to market ArtEngine which is now being actively sold to customers
+ Artomatix is a World leader in Creative AI, and as such it brings to market features that simply didn’t exist in the past.
+ Artomatix has made key, experienced hires and built a team capable of scaling the business going forward
+ Hires include a new CEO, Head of Finance, Head of Marketing, Head of Finance and VP of Engineering
