Objective Problem:Due to excessive application of antibiotics in animal feed multi-resistant bacteria stems emerge, causing thousands of human casualties each year. Globally farmers have strong financial interests to use antibiotics as a growth promoter for livestock. Kang et. al. have shown in an animal feeding trial with 600 chicken, that microalgae have the same growth promoting effect as antibiotics. But so far microalge have been too expensive for application in the animal feed industry.Solution:The consortium has developed a feed ingredient based on microalgae that can deliver these health promoting effects to animal feed with the same value for money for farmers as antibiotcs. The consortium has cut production costs for microalgae by over 50%. Farmers will switch to our product because they face no legal restrictions and meet consumer´s growing demand for sustainable meat.Customers:Customers are companies within the feed industry, who would include our product into their own recipes/products. Consumers are farmers, who face a conflict of interest between growth promotion, strict regulation of antibiotics and consumer behavior. This makes them receptive for innovative alternatives to antibiotics.Project:Having successfully manufactured samples in 2015, the feasibility study will lay the basis for a successful market introduction by confirming the business plan. We will accomplish an in-depth market research and a competitive analysis. As a result we will define the selling price of our product in relation to competing natural additives.Market:The problems of animal mass production and the incentive to use medication as a growth promoter are the same all over the world. The regulatory pressure and the demand for feed for an ever increasing global meat production is the basis for a huge market potential for our product. Example: If 1% of our product is added to all piglet diet which is sold in Europe, the estimated annual market size would be over EUR 600 mio. Fields of science natural sciencesbiological sciencesmicrobiologybacteriologysocial scienceseconomics and businesseconomicsmicroeconomicsmedical and health sciencesbasic medicinepharmacology and pharmacypharmaceutical drugsantibioticsnatural sciencesbiological sciencesbotanyagricultural sciencesanimal and dairy sciencedomestic animalsanimal husbandryanimal feed Programme(s) H2020-EU.3.2. - SOCIETAL CHALLENGES - Food security, sustainable agriculture and forestry, marine, maritime and inland water research, and the bioeconomy Main Programme H2020-EU.3.2.4. - Sustainable and competitive bio-based industries and supporting the development of a European bioeconomy H2020-EU.3.2.1. - Sustainable agriculture and forestry H2020-EU.2.3.1. - Mainstreaming SME support, especially through a dedicated instrument H2020-EU.3.2.2. - Sustainable and competitive agri-food sector for a safe and healthy diet Topic(s) SMEInst-07-2016-2017 - Stimulating the innovation potential of SMEs for sustainable and competitive agriculture, forestry, agri-food and bio-based sectors Call for proposal H2020-SMEInst-2016-2017 See other projects for this call Sub call H2020-SMEINST-1-2016-2017 Funding Scheme SME-1 - SME instrument phase 1 Coordinator MICROGANIC GMBH Net EU contribution € 50 000,00 Address Betonstr 19 a 49324 Melle Germany See on map Region Niedersachsen Weser-Ems Osnabrück, Landkreis Activity type Private for-profit entities (excluding Higher or Secondary Education Establishments) Links Contact the organisation Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Other funding € 21 429,00 Participants (1) Sort alphabetically Sort by Net EU contribution Expand all Collapse all LOUC HOLDING BV Netherlands Net EU contribution € 0,00 Address Vogelzangsteeg 9 9479 TE Noordlaren See on map SME The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed. Yes Region Noord-Nederland Groningen Overig Groningen Activity type Private for-profit entities (excluding Higher or Secondary Education Establishments) Links Contact the organisation Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Other funding € 0,00