Objective WhiteRabbit aims to bring to the market an innovative software platform. The platform will allow to extract value from personal data, while keeping its subjects in the loop and also complying with upcoming regulations.In the last 20 years the use of personal data generated a big but not still well-regulated market; this has resulted in problems to companies and SMEs like the escalating complexity of data privacy management, the misuse of data and its social/legal consequences. The upcoming General Data Protection Regulation (GDPR) in Europe, with its stricter rules, will introduce even higher complexity and costs for the management of personal data. In an ideal comparison with a well-known and regulated sector, the new software platform introduced by WhiteRabbit will work as an automated “tax accountant” helping companies to effectively deal with the complexity of regulations related to “tax returns”.Based on the prototype developed by the University of Trento within the “Smart Society” FET project, the WhiteRabbit project will bring such prototype to a further step of development through a new partnership with META Group, a leading company in the field of exploitation of research results, start-up creation, and access to finance. WhiteRabbit will validate the business model and design a commercialisation roadmap for the new start-up that will be launched by the team who developed the software platform’s original prototype. The consortium will then test the product in a market environment and finally will foster growth opportunities by pitching it to investors and potential customers.WhiteRabbit will generate an impact in terms of an innovation introduced into the market (the platform), the improvement of entrepreneurial mind-set (researchers becoming entrepreneurs within the start-up), and the stimulation of growth and jobs (a new start-up will be created). Fields of science social scienceseducational sciencesdidacticsnatural sciencescomputer and information sciencescomputer securitydata protectionsocial scienceseconomics and businessbusiness and managemententrepreneurshipsocial scienceseconomics and businessbusiness and managementbusiness modelssocial sciencessociologygovernancetaxation Programme(s) H2020-EU.1.2. - EXCELLENT SCIENCE - Future and Emerging Technologies (FET) Main Programme H2020-EU.1.2.1. - FET Open Topic(s) FETOPEN-04-2016-2017 - FET Innovation Launchpad Call for proposal H2020-FETOPEN-2016-2017 See other projects for this call Sub call H2020-FETOPEN-4-2016-2017 Funding Scheme CSA - Coordination and support action Coordinator UNIVERSITA DEGLI STUDI DI TRENTO Net EU contribution € 61 625,00 Address Via calepina 14 38122 Trento Italy See on map Region Nord-Est Provincia Autonoma di Trento Trento Activity type Higher or Secondary Education Establishments Links Contact the organisation Opens in new window Website Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Other funding € 0,00 Participants (1) Sort alphabetically Sort by Net EU contribution Expand all Collapse all META GROUP SRL Italy Net EU contribution € 38 125,00 Address Viale umberto tupini 116 00144 Roma See on map SME The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed. Yes Region Centro (IT) Lazio Roma Activity type Private for-profit entities (excluding Higher or Secondary Education Establishments) Links Contact the organisation Opens in new window Website Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Other funding € 0,00