Mycometer A/S ambition is to become major player in the global market of smart water management market, by introducing a disruptive automated solution for monitoring microbial bacteria in water systems. SME forecasts to achieve cumulated revenues of €18M with net profits of €11M within five years after market rollout. The present feasibility study represents a key step towards the implementation of our overall innovation project, the primary goal of which is adaptation and full-scale demonstration of our automatic, early-warning at line water monitoring system. Through the large number of meetings with potential customers, the demand for an automated solution for monitoring microbial bacteria in water, as BactiLine, was clearly verified. Our analysis shows that our ambition may be fulfilled if a focused route-to market strategy is followed.