Objective Augment is a highly-promising French SME founded in 2011, which is in a position to disrupt the e-commerce market through a proprietary augmented reality (AR) solution targeting both sellers (Augment Sales App) and buyers (Augmented Shopper App).Recently introduced to the public eyes through the famous game Pokemon Go®, AR is also impacting the retail and e-commerce industries. Indeed, it allows consumers to use real-life spaces to virtually “try on” furniture, ultimately bridging the gap between digital and real worlds. The global augmented reality application in retail and e-commerce (a-commerce) is expected to reach $14 billion by 2020. From the customers standpoint, “the elephant in the room is price” (DigiCapital) of the AR technology acquisition. With its global approach, Augment will make such a technology affordable to the customers by generating models that can be mutualised and used with minor adjustments, whatever the manufacturer, the brand or the distributor.From the very beginning, Augment is an innovation-driven company which offers to the users the capability to simulate their products in 3D AR at scale in real-time in real environments, all from the convenience of their smartphones or tablets. Augment is supported by business angels, venture capitalists and national funding agencies. It has raised a total of 5.7M€, to develop its B2B and B2B2C Apps, allowing it to become one of the European AR leader.With the SME Instrument project, Augment ambitions to boost its own development to become a worldwide leader in a-commerce by 2020. The Phase 1 feasibility study aims to scale up the Deep Modelling 3D Generator to allow a swift expansion of its 3D models catalogue (a prerequisite to outpace competitors) and to release a detailed business plan based on market feedback.The Augmented Commerce project will result in 120M€ of increased revenues for Augment by 2020 and 155 job creations. Fields of science natural sciencescomputer and information sciencesdatabasessocial scienceseconomics and businessbusiness and managementcommercee-commerceengineering and technologyelectrical engineering, electronic engineering, information engineeringinformation engineeringtelecommunicationsmobile phonesnatural sciencescomputer and information sciencessoftwaresoftware applicationsvirtual realitynatural sciencescomputer and information sciencessoftwaresoftware applicationssimulation software Programme(s) H2020-EU.2.1.1. - INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT) Main Programme H2020-EU.2.3.1. - Mainstreaming SME support, especially through a dedicated instrument Topic(s) SMEInst-01-2016-2017 - Open Disruptive Innovation Scheme Call for proposal H2020-SMEInst-2016-2017 See other projects for this call Sub call H2020-SMEINST-1-2016-2017 Funding Scheme SME-1 - SME instrument phase 1 Coordinator AUGMENT Net EU contribution € 50 000,00 Address 107 avenue parmentier 75011 . France See on map Region Ile-de-France Ile-de-France Paris Activity type Private for-profit entities (excluding Higher or Secondary Education Establishments) Links Contact the organisation Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Other funding € 21 429,00
