At Altagram GmbH, we are the one-stop solution for video game localization and culturalization. Our dedicated team of 29 employees supplemented by a network of over 600 freelancers translate into over 40 languages. Our CEO Ms. Amigues created the company only three years ago in December 2013 and we have grown into a €2 million revenue company since then.
Our customers are game development companies and game publishers ranging from small indie developers to leading global video gaming companies. Our most important customers are from France, US, Netherland, Germany, Spain, China. Japan and Korea.
The Problem: High Attrition Rates in Video Gaming Industry
• The biggest challenge for the gaming industry is to retain players - only 16% of games have a retention rate of over 50%
• Gamers prefer culturally coherent games over simply translated ones. Translating words is not enough, also the context (colors, symbols, icons, avatars, etc.) needs to be “translated”, i.e. a game needs to undergo culturalization as shown in the picture in the top right corner.
• Game culturalization is a complex process that involves many specialists: specialized translation (localization), software interventions, design adaptation interventions, video captions, voice-over and transcriptions, conversion of requirements and addressing regional, national and local regulations.
• Plus, 51% of game companies need to update their products weekly and a further 25% monthly. This means they need a quick and smooth process to culturalize their product and keep the players.
• 23-spoken EU languages multiply the cultural barriers when exporting to another EU country.
• Cultural transfer of video games into the leading Asian markets is even more challenging.
• Whilst there are many localization (specialized translation) agencies, the video game industry lacks a unified solution to facilitate culturalization activities. Game companies need to reach out to independent and decentralized specialists to assign the required culturalization activities one by one.
Our ultimate objective is for AltaGram 4.0 to become a game changer in the video game culturalization market. We envision a situation where all game development companies and game publishers manage their entire culturalization needs on our platform no matter if they are using external culturalization services or ours. As the entire market moves on AltaGram 4.0 semantic/deep learning features will be able to automate the culturalization of an increasing amount of contents (voice, text/caption and visuals).
