From the beginning of the project, the organizers VMU has organized the kick-off event at regional level involving all the partners from KTU and POLIMI, invited the stakeholders from the ministries and CCI associations, as well as representatives from Kaunas Municipality. During the kick off meeting all the WP‘s of the project was presented and work division within partners was discussed. As well as the detailed regional information collection issues, definition of the full composition of advisory board, thematic groups and other outputs were discussed. The web page of the project was created. During the WP1 the researchers group: 1) Identified and linked the relevant local, regional and national organizations active in education, research and economic support of the Creative Industries; linked with national initiatives; 2) Developed research priorities for the Centre of Excellence. These activities were fundamental in the mapping and benchmark of the research & innovation potential of CCI in Lithuania, developing holistic methodological approaches and finding appropriate metrics to grasp the full value of CCI contribution to Lithuanian society, and establishing a research roadmap for our CoE.
In WP2 researchers promoted networking and collaboration within the project partners and with other organizations identified in advance, in order to use the best practices which focus on the active and productive operation of CoE in order to drive customer-valued results. In WP2 researchers defined the guidelines so that CoE would be established to provide support, guidance (offering standards, methodologies, tools and knowledge repositories), shared learning, measurements , governance.
In WP3 researchers worked on activities for implementing a technology & knowledge transfer strategy. In a light of value added by CCI, there is demand and thirst for external sources to provoke innovation, acquire new ideas, develop new capabilities and access the latest academic research. Therefore the main objective of this workpackage was to investigate the culture and creative audiences in order to identify, integrate and engage different social groups and their equal participation in cultural consumption focusing on audience cultural development. Considering the very competitive environments from which CCI belong and are surrounded, a specific Knowledge transfer strategy has set clear directions and means (in terms of tools and processes) to be followed for structured and consistent knowledge transfer for culture audiences.
In WP4 researchers worked on activities for development of a marketing and business plan for our CoE and communication services. In this workpackage the partners had used all the studies, intelligence and data gathered in previous work packages, and turned it into an ambitious while sustainable business plan for the CoE. The main result of this work package was the elaboration of the business plan with the support of the Advisory Board identified in WP1. Final forum was organised in WP4, which attracted researchers, investors, stakeholders, representatives from CCI industry, municipality and ministry of Culture. The new Centre of Excellence of Creative and Cultural Innovations ALICE was presented in forum.
