Skip to main content
European Commission logo print header

Utility Business Model Transformation through human-centric behavioural interventions and ICT tools for Energy Efficiency

Project description

Human-centric framework for sustainable energy behaviours

The European Green Deal has established key priorities to reduce energy consumption, lower greenhouse gas emissions, and decrease energy costs. These priorities affect the requirements of consumer energy services, while energy providers face the challenge of transitioning from traditional energy retailing to incorporating data-driven services. To encourage sustainable energy behaviours, the EU-funded UtilitEE project is developing a human-centric behavioural change framework, corresponding innovative Energy-as-a-Service business models and associated tools for utilities. The project will identify and quantify energy-intensive activities, providing meaningful feedback to engage users in a continuous learning and improvement process. It will also demonstrate behavioural models and theories to trigger energy-efficient citizen behaviours, and semi-automated tools to improve household energy efficiency according to the Common Energy Reference Framework.


Utilities are facing political pressure to reduce the energy end use by their customers and GHG emissions. Consumers, on the other hand, are empowered by the proliferation of IT interfaces and multiplication of channels. Their expectations for everything-anytime-anywhere interaction are redefining the nature of (energy) services. The advent of smart building technologies for energy efficiency reveal a mega-trend on the evolution of consumer choices and highlight the need for addressing their requirements for user-friendly, meaningful and actionable communication. Faced with these realities, business as usual is no longer an option for energy utilities. They must seek new sources of revenues by introducing bundled building energy management service packages including energy efficiency, smart controls and automation. The UtilitEE project will provide a customer-oriented Behavioural Change Framework (Energy-as-a-Service delivery approach via an open ICT ecosystem integrated into the building with off-the-shelf sensors). It focuses on discovering, quantifying and revealing energy-hungry activities and conveys meaningful feedback to engage users into a continuous process of learning and improvement. UtilitEE will leverage well-known behavioural models/ theories and standardized operational rating/ certification methods. It will also incorporate human-centric intelligent control features that use occupant comfort profiles and supportively control HVAC and lights so as to minimize energy waste, while always keeping occupants comfortable and preserving a healthy indoor environment. The framework will be validated in real-life conditions by a large population of residential and commercial consumers and aims to reduce energy use by ~30%. Validation activities will also explore future business models and go-to-market strategies for utilities. A holistic roadmap and business plan for the exploitation and replication of project results will be delivered.

Call for proposal


See other projects for this call

Sub call



Net EU contribution
€ 404 425,00
15232 Chalandri Athina

See on map


The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.

Αττική Aττική Βόρειος Τομέας Αθηνών
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Total cost
€ 577 750,00

Participants (11)