MARKET FEASIBILITY ASSESSMENT: The detailed market analysis, performed during this phase 1, has clearly showed the validity (unmet needs) and potential profitability. Moreover, the knowledge of the main market features (value, segmentation, competitors…), end users’ characteristics, as well as the last market and social trends has allowed us, on the one hand, to find and decide the best way to reach the market.
PLAN FOR PRE-COMMERCIAL READINESS: We have identified the main stakeholders and deigned a robust dissemination plan and marketing strategy with two primary objectives: i) to reach all essential stakeholders for product visibility and credibility (physician, advocacy groups and patients & relatives) and ii) to increase social anaphylaxis awareness.
REGULATORY FEASIBILITY ANALYSIS: We have identified the regulatory classification of anaPPhylaxis and requirements to design a Regulatory Strategy Plan for EU & the US.