The WATSON project has four main Work Packages, 3 research work packages (WPs 2, 3 & 4) plus development of an ICT platform (WP5). A full description of the results and their potential exploitation is available in the public reports accessible on the WATSON website.
In WP2 existing segmentation methods for innovation were reviewed to identify shortcomings and gaps. WP2 aimed to develop a comprehensive database and dataset of variables around SME innovation to support a new segmentation. A database was compiled to enable a realistic segmentation of innovating SMEs including new parameters such as smart specialisation priorities of the regions. Four segments were identified and tested. The data gathered was then used to create a profile of the four segments: Ground-breakers, Conservatives, Casuals, and Traditionalists. Further research is suggested to better understand how measures specifically targeted at this segment could boost value creation for these SMEs. A focus could be the identification of methods to support business model innovation.
WP3 looked at current practices in, and the governance of, R&D tax credits and incentives. Following initial desk research, two empirical studies were carried out, providing better insight into R&D tax incentives in ten selected EU countries.
Primary data was gathered via a qualitative survey aimed at government agencies, stakeholders and SME representative organisations to gain knowledge of issues and barriers to innovation, as well as aspirations for future of R&D tax incentives. Then the impact of R&D tax schemes on SME innovation was researched by quantitative analysis of data gathered from innovative SMEs.
WP4 considered the approach to industrial strategy and R&D policy, suggesting governments should use clearly identified and measured market failures. WP4 considered one key market failure, knowledge spillovers, which imply innovating firms do not invest enough in R&D because social returns are higher than private ones. Hence, governments can increase productivity by specifically targeting particular sectors, technology areas or firms generating higher social returns. A methodology was devised to estimate private returns to innovation which accounts for variations in value of innovations between different technology fields, providing a suggestive ranking of areas for governments to focus on.
Within WPs 2, 3 & 4, the WATSON project aimed to develop a framework methodology. Under WP5, a user-friendly ICT platform was developed into which to implement the results and data obtained.