Objective
There are 36,000 museums in the EU, but only 25% of them have at least one publication in digital format. The main barrier for museums to become digital are (1) the high costs that tailor-made solutions imply; and (2) the low quality and poor user experience that low-cost apps and guides offer. There is a huge untapped business potential in the digital transformation of museums that have still not gone digital as well as in those that have implemented some channels but not a complete 360º solution.
The ambition of Madpixel is to respond to this need and exploit this clear market opportunity by taking to the market a highly scalable and cost-efficient product (scMODULES) based on MADPIXEL disruptive technologies, knowledge and experience in the field of art digitisation and digital content management.
scMODULES will allow museums to easily go digital improving visitors’ experience with enriched interactive content (X-ray, IR, UV, super-zoom, story-telling), extending museum reach much beyond the physical visit. It will also increase museums cultural offer through digital exhibitions creating a new revenue stream based on licensing digital enriched content to other museums.
scMODULES will be offered as a modular SaaS solution offering a complete set of tools that totally cover museums needs from a digital perspective at a fraction of current tailor-made solutions. scMODULES will become a game-changer leap forward in cultural content consumption, management, publication and cross-museum licensing and exploitation.
Madpixel expects that by 2022 scMODULES will be the reference solution for museums to go digital with almost 1,750 museums registered and +165,000 art-woks digitalised. Thanks to scMODULES Madpixel will hire 40 additional people, the annual turnover will be around 12M€ and cumulated EBITDA will be +11,5M€. Profitability indicators are very positive with 56% Internal return rate (IRR) and 3.5 M€ as Net Present Value (NPV).
Fields of science (EuroSciVoc)
- social sciences media and communications graphic design
- social sciences economics and business business and management innovation management
- natural sciences computer and information sciences data science big data
- engineering and technology electrical engineering, electronic engineering, information engineering information engineering telecommunications telecommunications networks
Programme(s)
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
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H2020-EU.2.1.1. - INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT)
MAIN PROGRAMME
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H2020-EU.2.3.1. - Mainstreaming SME support, especially through a dedicated instrument
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Topic(s)
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Funding Scheme
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
SME-2 - SME instrument phase 2
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Call for proposal
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
(opens in new window) H2020-SMEInst-2016-2017
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Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.
28010 MADRID
Spain
The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.
The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.