Periodic Reporting for period 1 - HiJiffy (Connecting guests to hotels through Messaging Apps)
Reporting period: 2017-08-01 to 2018-01-31
We want to provide hotels with a tool where consumers are able to access the hotel’s Facebook Messenger and check rooms prices and availability. After this, they are able to complete the booking process within Facebook Messenger. Hotels are already investing in social media marketing for brand awareness, to promote our solution they just need to redirect a portion of the marketing spend within social media advertising to messenger where they will have our chatbot implemented. The major advantage is that they never lose the guest to other third parties websites, having an open channel of communication with them.
As a conversational tool, we wanted to validate that we know all the implications in terms of privacy data; the market is interested and prepared to start using such an innovative solution and that it’s possible to integrate our solution with current technology providers for hotels. With these goals in mind, we performed three main tasks:
1) We have worked with a law firm with renowned data protection specialists to understand data protection issues, taking a hands-on approach;
2) We made a survey to hotels to understand what channels are hotels using to drive bookings; how are hotels communicating with guests before, during and after their stay; and what are the biggest challenges hotels are facing in terms of technology;
3) We have made a survey to guests to understand how guests prefer to communicate to businesses, in particular with hotels; what are the main difficulties felt while booking a hotel room and what are the biggest pains felt while in a hotel.
We conclude that our idea is viable and that we will pursue the project. The action proved to be of vital importance to redefine our vision and show us the path we should take.