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Market maturation of a packaging concept for sustainable and resource efficient food packaging

Objective

The growing importance of sustainability – interlinking social, economic and environmental considerations – and logistics in the food and drinks supply system mean that packaging has become a key interface of this industry. Additionally, in the increasingly competitive retail landscape, differentiation and product standout is growing more important. This result in fierce competition among retailers and brand owners, leading to a strong focus on packaging cost, environmental sustainability, quality and attractive merchandising displays. However, until now, the increase of functional and environmental performance and appearance has invariably resulted in higher costs creating a business opportunity to a packaging concept that could present sustainable principles and goals whilst addressing cost, performance and market pressures.
EcoSave Packaging (ESP) aims to pursue this market opportunity by bringing to market its innovative packaging material and patented assembling process that successfully address all aforementioned needs. The ESP’s assembling method and the ESPack material technology allow several key advantages and value propositions: i) 25-50% lower cost; ii) 30-70% lower environmental impact; iii) better barrier properties; iv) attractive touch-sense; v) high-quality printing options; vi) reduced transportation and storage costs; vii) higher stack pressure; viii) significant less drop damage.
ecoSave project is expected to significantly enhance the profitability of ESP, with expected revenue of €73M and profits of €15M, 5 years after commercialization. Moreover, the successful achievement of ecoSave objectives is expected to assist Europe in achieving objectives to secure resource efficient eco-innovative food processing. This project will therefore entail increased competitiveness for the SME value chain and for the EU as a whole.

Fields of science (EuroSciVoc)

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Programme(s)

Multi-annual funding programmes that define the EU’s priorities for research and innovation.

Topic(s)

Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.

Funding Scheme

Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.

SME-2 - SME instrument phase 2

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Call for proposal

Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.

(opens in new window) H2020-SMEInst-2016-2017

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Coordinator

ECOSAVE PACKAGING APS
Net EU contribution

Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.

€ 2 091 278,88
Address
BAUTAVEJ 1A
8210 AARHUS
Denmark

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SME

The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.

Yes
Region
Danmark Midtjylland Østjylland
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Links
Total cost

The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.

€ 2 987 541,25
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