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CORDIS - EU research results
CORDIS

TrueTalent - Creating the new artist economy

Objective

TrueLinked is a Danish start-up with an innovative business model to disrupt the classical music and opera industry through the use of new technologies to bring more transparency and efficiency to the planning and programming of live performances. Our online platform offers 900+ arts organisations (opera companies, orchestras and music festivals) unique online tools to access new talent (500,000 performing artists) and save 60-70% of resources for casting processes allowing a better use of artistic budgets and more available funds for new productions. Artists will increase job opportunities by maximizing their talent, repertoire and availability. Also their income will grow through the reduction of booking fees from 10-20% to 6%. The decrease public funding for the cultural sector and the increase of freelance contracts for artists are challenges that arts organisations and artists are facing at global/ EU level. The expected outcome of our feasibility study is a new algorithm for peer review to make the artistic quality assessments data-driven and remove bias from evaluations. It is currently a challenge to use data to judge the artistic quality of artists, as this normally done by humans. For 2020 the projections are 132,000 artists and 1,100 arts organisations on our online platforms with booking values estimated at €1.3bn generating €67 in revenues. This will allow TrueLinked to secure a share of global and European booking market. Future risks concern peer reviews being statistically insignificant or peer reviews detracting artists from TrueLinked. The feasibility study will result in a fairer and more up-to-date recommendation score for each artist giving arts organisations direct insights into the strengths and weaknesses of artist. The testing of the peer review algorithm, adjustments of our business model and financing resources will be part of it. For Phase 2 the goal is to increase the use of unstructured data (text, video and audio).

Fields of science (EuroSciVoc)

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Programme(s)

Multi-annual funding programmes that define the EU’s priorities for research and innovation.

Topic(s)

Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.

Funding Scheme

Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.

SME-1 - SME instrument phase 1

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Call for proposal

Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.

(opens in new window) H2020-SMEInst-2016-2017

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Coordinator

NETWORK SERVICE FOR TRUELINKED APS
Net EU contribution

Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.

€ 50 000,00
Address
THISTEDGADE 10
2630 TAASTRUP
Denmark

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SME

The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.

Yes
Region
Danmark Hovedstaden Københavns omegn
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Links
Total cost

The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.

€ 71 429,00
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