Project description
Innovative solution for male incontinence
In men, incontinence can be caused by medical conditions, like enlarged prostate, diabetes and Parkinson’s, or some types of prostate surgery. Whatever the cause, the condition affects the patient’s quality of life. The EU funded MM project proposes Mister Maginsky’s revolutionary underwear product brand that allows men more comfort and hygiene. The innovative solution relies on genital anatomy. The incontinence pads supported by the underwear are removable, expandable, and used in large quantities avoiding buying the underwear each time. The complete incontinence product received a new patent from the United States Patent and Trademark Office in 2016, giving the company exclusivity on the underwear supporting the incontinence pad and on the pads.
Objective
Mister Maginsky is a revolutionary underwear product brand that allows men more comfort and hygiene by organising and following men’s genital anatomy. Besides that it has patented the underware made for the problem of men’s urinary incontinence, by bringing a small diaper pad into the special compartment (separate space for genitals) of the underwear which would prevent urine leaking.
The incontinence solution that shall be commercialized under different brand and distribution channels shares the patented underwear solution as foundation but is also separately patented together with the incontinence pads as a unique product. In November, 2016 USPTO issued a new patent for the complete incontinence product. This means the company will have exclusivity on the under-wear supporting the incontinence pad and on the pads also. This is substantial from the business model point of view as the incontinence pads are removable, expandable and used in large quantities (no need to buy the supporting underwear each time, but new pads are needed thus being more affordable to customers). The incontinence solution also has pending registration in EPO countries, Australia and Canada with first positive answers by the examiners.
The product is recognized to be set as a unique business model that works on global and mass market, with the target group of men different ages.
Fields of science (EuroSciVoc)
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: The European Science Vocabulary.
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: The European Science Vocabulary.
- medical and health sciences basic medicine anatomy and morphology
- engineering and technology materials engineering textiles
- social sciences economics and business business and management business models
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Programme(s)
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
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H2020-EU.2.3. - INDUSTRIAL LEADERSHIP - Innovation In SMEs
MAIN PROGRAMME
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H2020-EU.3. - PRIORITY 'Societal challenges
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H2020-EU.2.1. - INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies
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Topic(s)
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Funding Scheme
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
SME-1 - SME instrument phase 1
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Call for proposal
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
(opens in new window) H2020-EIC-SMEInst-2018-2020
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Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.
21000 SPLIT
Croatia
The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.
The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.