Our research addresses the question of how life starts. Fertilization of egg by sperm generates a one-cell embryo that has the potential to generate an entire organism. Initially, the one-cell embryo is not competent to express its genome. Instead, this large cell is stockpiled with maternal RNA and protein that control diverse biological processes. A key transition is the handover of control from the egg genome to the embryo genome. This genome awakening is essential for life to proceed and is controlled by largely unidentified maternal factors in mammals. We focus on identifying these activators of genome awakening and to study their mechanism in vivo and in vitro. Our work also investigates how the embryonic genome is folded in three-dimensional space. Elucidating the mechanisms of genome awakening and folding are important because they are fundamental to life. Since the factors are efficient at reprogramming and activating the embryonic genome, their manipulation in other cell types has potential implications for regenerative medicine.