"Awareness campaign
Tasks undertaken
Offline
o Conception, production and display of promotional material;
o Publication of inserts, articles and editorials in national, regional and local newspapers and magazines, including an insert with the programme in the largest circulation local daily newspapers “Dolomiten” and “Alto Adige”;
o Public advertising by placing promotional material in cafés, restaurants, bars, libraries, public spaces
o running videoclips in local cinemas
o citylights;
o Mailings to politicians, industrial managers, educational authorities;
o Display of programme through mailings, project partners, direct contacts, during the Night itself at the 13 venues scattered around Bozen-Bolzano;
o Presentations, mailings and promotional material addressing schools;
Online
o Revamping and constant updating of project website, in both Italian and German;
o Links with partners', institutional and popular website, as well as to the Italian national European Researchers 'night website;
o Revamping and constant updating of social networks profiles (Facebook, Twitter, YouTube);
o Display of teasers and questions/answers sessions on social networks;
o Targeted advertising on Facebook and YouTube;
o E-Mailing to direct contacts in schools and contacts of the collaborators of the two project partners;
Overview of the results
O Publication of over 20 articles and features in printed, on-line media, radio and TV;
o Airing of promotional announcements/spots on regional radio stations;
o Revamping, constant updating and maintenance of the project website;
o Revamping , constant updating and maintenance of social network profiles (Facebook, Twitter);
o Publication of the promotional video referred to above on YouTube and Facebook;
o 28.000 impressions on YouTube; Unfortunately, the youtube campaign was terminated prematurely due to a credit card problem.
o Over 12.000 views on Facebook;
o Over 200.000 people made aware of the European Researchers' Nights and its objectives.
Acticities during the night
o Common theme to all venues/locations: ""Change and Challenge"": Over 500 scientists and experts, both earlycareer and established specialists from various disciplines explained in an entertaining and interactive way what contributions they make to face the many changes and challenges of our society.
Overview of the results
o Offer of activities as described in the Grant Agreement Annex I B, namely:
o Hundreds of activities distributed in 114 interactive stations;
o Within 13 different venues within the city;
o Setting up of links between the various venues (6 busses continuously circulating on 2 routes as from 5 p.m. until 0.30 a.m. on Saturday);
o 600 researchers actively involved in the activities, amongst which:
o 4 having benefitted from MSC schemes;
o Around 10.000 attendees having taken part to the various activities.
Impact assessment
Tasks undertaken
Content of the assessment methodology
• Quantitative data about the event
• Qualitative data about the event
• Comparison of opinions if similar questions have been asked after past events.
Implementation of the assessment methodology
• 2 different questionnaires:
o 1 questionnaire addressed to adults with mainly closed questions
o 1 questionnaire addressed to children with mainly open questions;
•
Overview of the results
• Collection of 809 questionnaires, 581 adults and 228 children
• Analysis and processing of 804 valid questionnaires (against 518 in 2014 and 612 in 2016);"
