Due to the possibility to build up our team and spend time with the customers, we managed to get a lot of feedback both, product and process-related. Based on that feedback we could develop the 3rd series of the Chairless Chair (Version 2.0). By solving >80% of customers' issues, we could therewith significantly improve user acceptance. Besides the astonishing improvements of the product, we managed to grow our distribution network to 11 distributors all over the world with 3 more pending. By implementing a standardised reporting and audit system, regular and up-to-date communication is ensured and guarantees the best possible exchange of knowledge and information.
Our aim is, to ensure that besides our sales process, the support, as well as the customer care, will further be improved. We also started to test new market segments like aerospace, surgery, farriers, and agriculture nationally and in cooperation with our global distributors. During the last year, we were able to collect success stories from customers, that really appreciate the product and the solution we offer. This proof of market traction is very important for noonee and motivates each employee as well as our board to continue our effort and further improve our product and approach.
With the Chairless Chair 2.0 noonee created a comfortable, lightweight product that is well accepted by the customers and only has very few limitations.
Thanks to the new upscaled industrial tools, quantities of up to 25,000 pieces can now be produced automatically, quickly, easily and economically to fit the production requirements in Germany. In cooperation with our engineering and production department, we optimised each process step, starting from the logistics ending with a standardised quality gate and feedback reporting, resulting in reliably high quality.
Besides the efforts in developing our product, we managed to significantly improve our processes and our sales organisation, resulting in a state-of-the-art implementation process. Due to the necessity of experiencing the Chairless Chair prior to sales, our commercialisation possibilities are currently limited. Nevertheless, we created an online training to be able to still sell the Chairless Chair during the COVID-19 pandemic.
Through good collaboration with our suppliers and a "Made in Germany" strategy, our supply chain is working well, resulting not only in high quality but also in steady further development. The services we offer are to-the-point and are well accepted by our customers. Due to our good relationships with our customers, we are always able to test and validate our ideas, product and process-wise. They are happy to be part of our further development and are eager to hear and test news.
With 11 signed distributors we could improve and evaluate our procedure, finding good partners. Beside the distributors, we also offer online training to be able to sell the Chairless Chair globally. Due to a close collaboration with our shareholders, we were able to promptly adapt our business plan based on our learnings and the feedback from our customers. Besides the support from Horizon2020, noonee still is and will be privately financed.
