Skip to main content

RISE Social Media Analytics

Objective

The purpose of RISE_SMA is to create an interdisciplinary, international network of excellent scholars and practitioners in the field of social media analytics (SMA). Given the ubiquity of social media, and the immense amount of new social media data continuously created, there is a growing need to derive meaningful insights from this “big” social data by combining different methods. Application areas range from crisis communication and political communication to marketing research and customer acquisition for businesses. The need for more interdisciplinary and international cooperation is especially evident in the two focus areas of RISE_SMA: crisis communication and the societal impact of social media. First, understanding the communication activities unfolding amongst ordinary citizens, and communicating crucial information to them in a timely and coordinated manner during a crisis is a prerequisite for the effective mitigation of its consequences. Practitioners in the field would benefit from more intensive collaboration with researchers, and researchers would benefit from better understanding the needs of decision-makers. At the same time, the wider impact of social media on society is still unclear. Recent advancements in technology have led to the emergence of new communication patterns; their impact and meaning have yet to be understood. On the one hand social media have been highlighted for enabling new forms of citizen engagement that strengthens civic participation at local and national levels, but on the other hand social media have been criticised for enabling the emergence of disconnected echo chambers in which political propaganda can circulate unchallenged. Hence, there is an urgent need for comprehensive concepts as well as methods which exist independent of particular current platforms and applications. Based on research in these fields, practical recommendations need to be derived and technical solutions need to be developed.

Field of science

  • /social sciences/economics and business
  • /social sciences/political science/political communication

Call for proposal

H2020-MSCA-RISE-2018
See other projects for this call

Funding Scheme

MSCA-RISE - Marie Skłodowska-Curie Research and Innovation Staff Exchange (RISE)

Coordinator

UNIVERSITAET DUISBURG-ESSEN
Address
Universitatsstrasse 2
45141 Essen
Germany
Activity type
Higher or Secondary Education Establishments
EU contribution
€ 354 200

Participants (4)

UNIVERSITEIT LEIDEN
Netherlands
EU contribution
€ 299 000
Address
Rapenburg 70
2311 EZ Leiden
Activity type
Higher or Secondary Education Establishments
UNIVERSITETET I AGDER
Norway
EU contribution
€ 230 000
Address
Universitetsveien 25
4604 Kristiansand
Activity type
Higher or Secondary Education Establishments
KRISTIANSAND KOMMUNE
Norway
EU contribution
€ 138 000
Address
Radhusgata 18
4611 Kristiansand
Activity type
Public bodies (excluding Research Organisations and Secondary or Higher Education Establishments)
VIRTIMO AG
Germany
EU contribution
€ 147 200
Address
Munzstrasse 5
10178 Berlin Charlottenburg
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)

Partners (4)

QUEENSLAND UNIVERSITY OF TECHNOLOGY - QLD QUT
Australia
Address
George Street 2
4001 Brisbane
Activity type
Higher or Secondary Education Establishments
UNIVERSITAS PAJAJARAN
Indonesia
Address
Jalan Raya Bandung Sumedang Km 21
45363 Sumedang
Activity type
Higher or Secondary Education Establishments
THE UNIVERSITY OF SYDNEY
Australia
Address
Camperdown Campus Arundel St 71/79
2006 Sydney
Activity type
Higher or Secondary Education Establishments
ASSOCIACAO ANTONIO VIEIRA
Brazil
Address
Av Unisinos 950
93022 750 Sao Leopoldo
Activity type
Higher or Secondary Education Establishments