Sexual pleasure is broadly defined as “the physical and/or psychological satisfaction and enjoyment derived from shared or solitary erotic experiences, including thoughts, fantasies, dreams, emotions, and feelings“ (World Association of Sexual Health [WHO], 2019). In Western societies, sexual pleasure and its pursuit are seen as some of the most important goals of non-reproductive sexual activity. Experiences of sexual pleasure are, however, embedded in a gendered context that disadvantages women (i.e. the pleasure gap). The overall aim of the present project is to examine those gendered patterns in the domain of sexual pleasure. The project further aims to better understand the gendered pleasure gap through an investigation into the concept of entitlement to pleasure.