Periodic Reporting for period 2 - Rhizomia (A novel cost-efficient hydroponic technology to grow high value plant roots for nutraceuticals, pharmaceuticals & cosmetics)
Période du rapport: 2020-03-01 au 2021-05-31
Then a second clinical trial was launched on 20 elderly people (Neurocode) measuring their EEG response to HRG80, normal ginseng and placebo administration. Again, we were able to observe an impact of HRG80 intake from the first day on the brain wave profile corresponding to a decrease in stress.
During the second part of the project, we performed a series of in-vitro tests to understand mechanistically how our ginseng works at the metabolic level (neuroprotection, neurogenesis in Alzheimer's models), at the transcriptomic level (on neuronal cell lines) as well as on colorectal cancer cell lines at the transcriptomic and epigenomic level. All these researches have already led to 2 patents and 5 publications.
The main purpose of the work under WP3 was to define the match between HRG80 and the different markets and then to build tailor-made tools to support commercial deployments according to the data collected. Based on market trials under WP4 and data collection through multiple business contacts and market analysis, the main obstacle to commercial deployments was the fact that some nutraceutical brands are not interested in true quality and the laboratories that see the interest to invest in very qualitative ingredients not necessarily see how to use it efficiently. The first aspect is mostly done and has led to identification of numerous potential clients which will lead to numerous contacts in 2020 and 2021. We have established a clear positioning (and spread it through WP5) and we have refined the “premium dimension” of the product and the brand. We also have positioned HRG80 as the perfect nutraceutical answer to “well aging”but we still need to develop the immunity aspect where HRG80 can make a difference. Work under WP5 was to communicate to increase awareness about our project and our product. After the work performed under WP3 and WP4, it also appeared that WP5 will need to be thorough enough to build a strong identity. Since, it progressively appeared that HRG80 is a “premium ingredient”, branding strategy has become a priority and a crucial tool for further commercial deployments. From an initially prebuilt website, we have decided to implement our own build allowing us to constantly improve the communication and content. We have also developed a stronger brand identity through distinctive visuals and lexical field. Every aspect of our communication is now unified under one message.