Europe is making a dietary shift towards an increased consumption of plant proteins, but the European protein crop production is not enough to cover the growing demand. Moreover, plant protein options are very limited nowadays, with low nutritional quality and poor functional and organoleptic features, meaning that food companies struggle to bring to market tasty appealing plant-based products. The lack of protein crops' diversity – 90% is soy- and the difficulties, time and cost to develop new crops is ballasting the plant-based protein market, which has a huge potential. With its new, advanced computational technology, ECBS, Equinom will breed customized non-GMO crops reducing the time and costs involved in the breeding cycle. This will allow Equinom to develop, accurately and quickly, crops with a higher protein content as well as with the desired technical and functional traits to meet food industry needs.