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Scalable Software Defined Network Architectures for Cooperative Live Media Production exploiting Virtualised Production Resources and 5G Wireless Acquisition

Project description

Virtualisation for effective live media production

The market of live content is on the rise globally, while consumers are demanding more and more services and products. The Media and Entertainment (M&E) industry is seeking ways to reduce the cost of production and increase efficiency. The EU-funded VIRTUOSA project proposes virtualisation to make media production more effective, simply scalable and less costly. VIRTUOSA will transform live media production with a new generation of media networks based on IP technology, software-defined networking (SDN) technology, high performance computing, and cloud computing. The solution will reduce production costs by up to 40 % while more live content will be produced simultaneously. The project will prove and evaluate the VIRTUOSA product to prepare it for launch and commercialisation.

Objective

VIRTUOSA addresses the needs of the Media & Entertainment (M&E) industry to increase efficiency and reduce cost for
media production to meet the growing consumer demand for more content on more channels and more devices and for
more live content. Live content is of cultural and social interest for all citizen in Europe and globally; these are sport or music
events, daily news, governmental speeches or historical events. The market for Live content is huge and predicted to reach
globally USD 545 bn with the clear majority (66%) coming from broadcast Live TV.

VIRTUOSA will revolutionise live media production through Virtualisation of network and production resources. It is a new
generation of media networks based on cutting-edge IP technology, Software-Defined Networking (SDN) technology, High
Performance Computing, and Cloud Computing.

Virtualisation is the key to make live media production more efficient, easy scalable and cost-efficient. It enables sharing
production facilities, equipment, resources, and talents across locations with >1000 km in distance . Live media production
costs will be reduced by 30-40%, and more Live content can be easily produced in parallel.

Objective of the VIRTUOSA project is to demonstrate and validate our new VIRTUOSA product in operational environment
and to complete commercial and production preparations for product launch within this 24-month project.

Our VIRTUOSA product consists of three core elements: 1) A tailor-made Software Defined Network Architecture solution for
SDN-based LAN & WAN and 5G acquisition, 2) High performance SDN-based Media Server and Ethernet/IP switches, and
3) a Software for Media Network Management and self-Service Orchestration. According to the need of our end-users –
broadcasters, content producers, media service providers – we design tailor-made solutions for installation at their facilities
with and without the connection to remote locations (remote studio, stadium, event).

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Coordinator

NEVION AS
Net EU contribution
€ 823 605,18
Address
Lysaker torg 5
1366 Lysaker
Norway

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Region
Norge Oslo og Viken Viken
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Links
Other funding
€ 352 973,65

Participants (5)