Description du projet
De nouvelles bandes de jeu pour garder les joueurs en forme
L’obésité et les modes de vie sédentaires sont directement liés. Rester en bonne santé requiert au moins 30 minutes d’activité physique modérée par jour, en plus d’une alimentation saine. Une façon de stimuler les niveaux de forme est de faire prendre conscience aux personnes de l’activité physique dont elles ont besoin et de ce qu’elles font réellement. Le projet Atomic Bands, financé par l’UE, s’appuie sur la popularité du jeu pour promouvoir la santé physique. Il a mis au point Atomic Bands pour un jeu Bluetooth intelligent de mouvement du corps. Ces accessoires portables, portés sur les poignets ou les chevilles, permettent aux joueurs de jouer n’importe où et de ne pas avoir à se tenir dans le champ d’une caméra. Peu importe où les joueurs se déplacent, ils sont toujours dans le jeu.
Objectif
Exercise is a fundamental aspect of maintaining a healthy lifestyle however most people don’t enjoy exercise because it is
either too time consuming or not intellectually stimulating. 97% of people believe in the need for physical fitness, however
less than 5% of adults participate in the recommended minimum 30 minutes of exercise each day, while 75% of kids get less
than 1 hour of exercise per day. Obesity of the general population expected to reach 9.1% of the population in 2020 equating
to approximately 750 million people. With an increasing number of available game types and methods of gameplay, over 700
million people worldwide play video games. Mainstream gaming systems have an additional motion tracking hardware that
can be purchased in conjunction to expensive consoles. These devices however, only monitor and project physical
movement as opposed to teaching and correcting movement.
The Funky Bots Atomic Bands offer a cheap alternative to the mainstream gaming consoles and provide access to a large
fitness/gaming library at no added cost. The device comes equipped with a heart rate monitor, calorie counter, and state of
the art motion algorithms for tracking, logging, coaching, and analysis of physical performance. Funky Bots is initially
targeting users whom are prone to martial arts and dancing, however as the product gains market traction, the diversity of
augmented reality games will attract users of all sports and fitness levels.
During the phase 1 feasibility assessment, Funky Bots will perform an in depth market analysis, establish a go-to-market
strategy, and run a small scale user-experience test. Further development plan and industrialisation strategy will also be
established.
Champ scientifique
- medical and health sciencesclinical medicinepsychiatry
- medical and health sciencesclinical medicineendocrinologydiabetes
- medical and health scienceshealth sciencesnutritionobesity
- natural sciencescomputer and information sciencessoftwaresoftware applicationssimulation software
- natural sciencescomputer and information sciencessoftwaresoftware applicationsvideo games
Programme(s)
Régime de financement
SME-1 - SME instrument phase 1Coordinateur
E9 5EN LONDON
Royaume-Uni
L’entreprise s’est définie comme une PME (petite et moyenne entreprise) au moment de la signature de la convention de subvention.