Overview
UK SME Augnet has developed a revolutionary data communication system toaddress current challenges faced by the SMS industry. With a team of industry and technology expertise, Augnet seeks to further advance its patent-pending technology through an Horizon 2020 Phase 1 project.
Augnet’s Phase 1 project concerns the development of their proprietary technology. Augnet aims to displace current processes within the Application-to-Person (A2P) SMS market. A2P SMS is a type of SMS sent to a subscriber (consumer) from an application (supplier) via a network operator (facilitator), and is a common method used by financial institutions, airlines, booking sites, and other organisations to communicate with consumers. High volumes are usually batched through an aggregator that utilises facilitators data to send the SMSs.
The current state-of-the-art is inadequate for the market needs. Traditional telecoms services provide a lack of quality assurance for their service provision. Not only does this mean that businesses have no records of their message traffic for monitoring purposes, but it also leads to telecom companies being able to intentionally kill traffic so that they receive a higher profit margin.
This means that SMS providers are being unfairly charged for a service that they don’t receive. This creates a lack of trust between companies. Furthermore, it is potentially brand damaging for companies, when customers do not receive the message, they blame the SMS provider and not the network (who are the ones at fault).
Results & Exploitation
Augnet’s phase 1 project was to define the architecture necessary to bring to market an Augnet platform capable of auditing A2P SMS traffic and analyse kill rates, ultimately creating an alternative system. Phase 1 Resulted in the full design of the auditing analytics software which will begin commercialisation in 2020.
