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Open Innovation Digital Platform and Fablabs for Collaborative Design and Production of personalised/customised FMCG

Project description

The soap you always wanted

Sold quickly and at a relatively low cost, fast-moving consumer goods (FMCG) like food, personal care products, household goods, and clothing are continually trying to spot the next trend in the market. One challenge is how to innovate faster to meet consumer demands. In this context, the EU-funded DIY4U project will develop collaborative production engineering approaches in the FMCG sector. The aim is to facilitate the rapid production and commercialisation of new personalised or customised products. Specifically, the project will focus on detergents and soaps – a lucrative market but also the most complex FMCGs to formulate. The idea is to enable consumers to design and make a personal version of a soap or washing powder.


DIY4U aims to develop and promote the adoption of collaborative production engineering approaches in the Fast Moving Consumer Goods (FMCG) sector. The concept is an extension of the format for paint customization at a DIY store where they can make any small quantity of any colour a customer requires. It focuses on particulate and liquid FMCG like detergents, cosmetics, food, etc. To limit the project’s scope, we will exemplify DIY4U with detergents and soaps as they are amongst the most complex FMGCs to formulate, represent 84.6 billion € market, and allow us to test DIY4U for both particulates and liquids. A key DIY4U differentiator vs. paint machines is the use of web-based portals to allow users to design their own products from home with a much broader range of performance attributes (than just colour) and then have these produced and delivered in a “designed for you” way. For example, DIY4U will enable a consumer to design and make a personal version of a washing powder with more stain power, or cosmetic (e.g. cream/foundation) that better matches an individual’s complexion. The lack of relevant digital infrastructure and efficient small-scale manufacturing facilities limits FMCG product personalisation/customisation.
DIY4U will address the blockers of product customisation and small-scale manufacturing by developing an Open Innovation (OI) digital B2B/B2C platform and small-scale automated manufacturing machines (fablabs) for collaborative design and production of personalised/customized FMCG.


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Net EU contribution
€ 1 720 660,00
Strindvegen 4
7034 Trondheim

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Activity type
Research Organisations
Other funding
€ 0,00

Participants (13)