Automated video production for better marketing
The rapid global growth of e-commerce is a result of the increased use of online video marketing. Videos can make messages up to 85 % more attractive for users, especially when interactive tools enable involvement and activity. The EU-funded Phyron project aims to automate video production using a software as a service (SaaS) model as well as artificial intelligence and machine learning technology. It automatically delivers an exceptional video for each product at a highly competitive price with real-time production, high click-through and conversion rates, deep engagement, great brand impact and more shared content. Scalable for future improvements, it guarantees an increase in customer satisfaction and cost-efficiency for marketing.
Field of science
- /social sciences/economics and business
- /social sciences/economics and business/business and management/commerce/e-commerce
- /natural sciences/computer and information sciences/artificial intelligence/machine learning
Call for proposal
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