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Phyron platform for automated production of top-quality customizable product videos with 80% higher conversion rate for a fraction of today`s cost

Project description

Automated video production for better marketing

The rapid global growth of e-commerce is a result of the increased use of online video marketing. Videos can make messages up to 85 % more attractive for users, especially when interactive tools enable involvement and activity. The EU-funded Phyron project aims to automate video production using a software as a service (SaaS) model as well as artificial intelligence and machine learning technology. It automatically delivers an exceptional video for each product at a highly competitive price with real-time production, high click-through and conversion rates, deep engagement, great brand impact and more shared content. Scalable for future improvements, it guarantees an increase in customer satisfaction and cost-efficiency for marketing.

Field of science

  • /social sciences/economics and business
  • /social sciences/economics and business/business and management/commerce/e-commerce
  • /natural sciences/computer and information sciences/artificial intelligence/machine learning

Call for proposal

H2020-SMEInst-2018-2020-1
See other projects for this call

Funding Scheme

SME-1 - SME instrument phase 1

Coordinator

PHYRON AB
Address
Soder Malarstrand 57
118 25 Stockholm
Sweden
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
EU contribution
€ 50 000