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321NOW: The Now Booking Channel

Project description

Software to sell spare seats for traditional airlines

Low-cost airlines have carved out a new niche in the travel sector and raised competition among traditional airlines and newcomers. The price policy introduced by the low-cost companies allows them to travel with fewer vacant seats than the traditional airlines. The EU-funded 321NOW project targets the market of traditional airlines and offers a solution for unsold seats. Their Virtual Low cost solution promotes sales of the spare seats eight hours before the aeroplane is scheduled to depart. It provides coverage of passengers’ costs, profit for airline companies, and a commission for 321NOW. In addition, it will offer other travel-related services that increase profit and competitiveness of the traditional airlines.

Objective

The travel sector has been changing considerable since the low cost carriers broke in the market. Traditional airlines have tried to compete but there is still a long way to run. Airlines have an average of 16% free seats when taking off, with low costs carriers being the ones that travel with less empty seats thanks to their costs structure and princes offered in such a competitive marketplace. 321NOW has created the first Virtual Low cost, using the spare seats that were not going to be sold through traditional sales channels, and selling them 8 hours before the plane takes off. We sell the tickets covering the variable costs of the passenger (airport taxes + food –if included-), plus a benefit for the airline and a management FEE for 321NOW. In addition we will sell separately services, such as seats selection, luggage, Wifi, helping the airlines to increase their profit and to better compete with the Low Cost companies.

Fields of science (EuroSciVoc)

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Programme(s)

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Topic(s)

Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.

Funding Scheme

Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.

SME-1 - SME instrument phase 1

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Call for proposal

Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.

(opens in new window) H2020-EIC-SMEInst-2018-2020

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Coordinator

NOW BOOKING CHANNEL SL
Net EU contribution

Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.

€ 50 000,00
Address
VELAZQUEZ 35 3 DERECHA
28001 MADRID
Spain

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SME

The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.

Yes
Region
Comunidad de Madrid Comunidad de Madrid Madrid
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Links
Total cost

The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.

€ 71 429,00
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