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321NOW: The Now Booking Channel

Project description

Software to sell spare seats for traditional airlines

Low-cost airlines have carved out a new niche in the travel sector and raised competition among traditional airlines and newcomers. The price policy introduced by the low-cost companies allows them to travel with fewer vacant seats than the traditional airlines. The EU-funded 321NOW project targets the market of traditional airlines and offers a solution for unsold seats. Their Virtual Low cost solution promotes sales of the spare seats eight hours before the aeroplane is scheduled to depart. It provides coverage of passengers’ costs, profit for airline companies, and a commission for 321NOW. In addition, it will offer other travel-related services that increase profit and competitiveness of the traditional airlines.

Field of science

  • /social sciences/economics and business/business and management/business model
  • /social sciences/economics and business/business and management/commerce

Call for proposal

See other projects for this call

Funding Scheme

SME-1 - SME instrument phase 1


Velazquez 35 3 Derecha
28001 Madrid
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
EU contribution
€ 50 000