At the very state-of-the-art, nutraceuticals have been highlighted as a new paradigm of proactive and natural medicine which shades the frontier between pharmaceuticals and food. Fucoxanthin is a light‐harvesting non-toxic carotenoid pigment found in macroalgae and microalgae with recognised nutraceutical anti-obesity and antidiabetic effects, with evidence that it supports weight loss by speeding up metabolism and stimulating the body’s natural biochemical ability to burn fat. However, as market needs grow, its conventional production by seaweed will become redundant as the method is unsustainable, expensive and seasonal (intermittent). AlgaHealth’s solution using microalgae, however in the microalgae field there is no one size fits all. To be successful, one must optimize and perfectly balance three corners of a “magic triangle”: (1) algae species; (2) cultivation technology/systems and; (3) geographic location. To overcome current barriers and achieve the complete ‘magic triangle’, AlgaHealth has developed an innovative approach in each step (microalgae strain geographical selection, cultivation and green/benign upstream and downstream processing) of the fucoxanthin production line. ThereforAlgaHealth is uniquely placed in the nutraceutical and food supplement market to replace macroalgae(seaweed) production with their sustainable, clean, green and cost effect innovation.