In this report, we summarized the results achieved within the EIC SME Instruments Phase 1 project. As a result, we define the market size and target group of customers, also a market expansion strategy based on the stage of product development and geographical factors. Second, based on our IPR analysis, we developed an IPR protection strategy and defined the key components and ideas to create future IP value for the company.
As a next step, IP and competition intelligence analyses were conducted. IPA4SME concludes that ATLANT has a strong innovation potential within a new field of technology. IPA4SME also summed up that ATLANT has a clear patent strategy for “next-generation” within the nanoscale technology and recommended to start building up a family of patents.
Third, we prepared an extended business plan describing go to market strategy, pricing strategy based on several business models that we plan to implement, developed a product development roadmap and defined user needs and value proposition. We also identified potential market and technology risks and develop a mitigation plan. As a part of the business plan, we analyzed competitors' landscapes and their products and identified the unique selling points of our product.
To finalize the business plan financial plan with expected financial impact to ATLANT with an expected sales forecast is shown.