Periodic Reporting for period 1 - SMark2.0 (SMark2.0, our next level product authentication, anti-counterfeiting and track and trace system)
Reporting period: 2019-08-01 to 2019-12-31
Counterfeiting is causing severe business damages, reducing tax incomes and directly or indirectly affecting the life of EU citizens. Our mission is to offer break through solutions to protect people & businesses through reliable, yet simple ways to authenticate the origin of the goods.
SMark2.0 is a four layer, product identification, authentication, anti-counterfeiting and track-and-trace system with a breakthrough physical part (SMark NanoLabel manufactured using our Integrated Customisation System) and a highly disruptive and decentralised secure network (Blockchain Framework) that is able to give a complete solution in B2B, B2C and B2G (B2ALL) relevance. Furthermore, SMark2.0 has an innovative business model, which is able to minimise the system installation costs, gives the opportunity for SMEs to use our scalable system as well.
The main target of the SMark2.0 project is to turn pilot system into a commercial product with scalable production and business methods.
According to our business projection we will break even 2 years after commercialisation and realise a substantial Return on Investment (RoI) by the 3rd year.
• We have carried out a comprehensive assessment of our potential European and global markets.
• We validated our business models and product specification with relevant stakeholders.
• We determined pilot locations for the Phase 2 project and engaged relevant partners.
• We carried out a complete risk analysis, contingency planning, and revised our IPR strategy
• We updated our strategic business plan