Periodic Reporting for period 1 - GET LOCAL (Unified digital booking platform promoting local tourist services)
Reporting period: 2020-01-01 to 2020-04-30
Get Local offers a new approach: local actors are enabled to create their own “OTA” through a joint venture and local software license. Using the Get Local platform local activities and services are easily made bookable through advanced interfaces and a direct distribution channel via local hotels to keep the regional added value in the destination. Matching the data from the tourism organization and hotels they will be able to provide tailor made and AI supported recommendations for tourists based on their preferences in the near future.
Commercial feasibility includes the analysis of the different countries. Have been identified 10 new cities, based on diverse data, for the launch of the new GetLocal application. The progressive product launch has been designed, and routes for commercialization have been defined, based on expert analysis.
Financial feasibility and business plan include a sales forecast, EBITDA estimations, and market risk identification. With an initial estimation of 3.2M€ for EIC Pilot, with blended finance, the exploitation BP indicates an ROI of 3 in 5 years.
In addition, we have received overwhelming positive feedbacks from front office managers in hotels. Overwhelmed with countless new digital systems the hotel employees were “waiting” for an all-in-one booking solution which helps them to sell additional services, activities and experiences.
GetLocal has the potential to have a considerable impact and help the industry increase the revenue per guest through additional sales, which is especially important as we can expect lower occupancy rates in the industry for the foreseeable future due to the impacted of COVID-19.