Periodic Reporting for period 1 - GRAPHENGLASS (THE COMPACT GRAPHENE REVOLUTION)
Reporting period: 2019-11-01 to 2020-04-30
CG is addressed for new construction/renovation projects and specially for those related with higher energy efficiency, sustainability and new capabilities to build strong structures with organic form, fluid curves and shapes.
Conventional materials (e.g. concrete and steel) are limited by the manufacturing processes. Only composite materials combine high strength with low density, as well as manufacturing flexibility; therefore, their potential in replacing conventional materials in building construction has become attractive. But most of existing composite materials for construction applications (e.g. glass fibre reinforced polymers) possess 4 drawbacks: low fire resistance, degradation issues due to climate conditions, expensive manufacturing processes and low potential for 3D tailor-made designs.
Our proprietary technology offers a unique combination of:
- HIGH PERFORMANCE MATERIAL PROPERTIES such as flame-retardant, UV radiation endurance, mechanical resistance, surface hydrophobicity, colour consistence for outdoor exposition, which makes it a material suitable for use in exterior.
- CAPABILITY TO DESIGN INCREDIBLE 3D LATTICES enabling organic and volumetric forms to develop innovative solutions, with a full industrialized process, overcoming typical material or industrial constrains of conventional materials.
But innovation is not limited to the material, GRAPHENGLASS has started the collaboration with EU stakeholders to develop two families of disruptive products:
- Architectural exterior products for solar protection in singular buildings.
- Retail products for decorative low resistance applications
The company has developed the initial steps of the designed business plan, with the help of the coaching sessions, the management team of GRAPHENGLASS had taken the decisions related to considering specific profiles of potential customers, strategies for optimizing and managing a huge amount of data or the identification of best markets to land. The company's project is clearly international in scope, but it must focus its actions on a small and influential geographic environment, to increase its effectiveness at launch
COMMERCIALISATION PLAN UPDATE
Digital marketing was a critical issue identified. The company must show connection with its public and transmit trust, which is why strategies were designed to carry out personal communication through the CTO of Gg on behalf of the company and its projects.
COMMUNICATION ACTIONS WITH STAKEHOLDERS
Intellectual Property strategies and terms of use have been explicitly defined with regard to solve specific needs and with regard to long-term impacts. Communication actions should be a priority to establish strengthened synergies with potential clients and different stages used until now to reach the maximum consolidated growth and impact. For this reason, GRAPHENGLASS has carried out a great effort in communication actions.
The company is developing the initial steps of the designed business plan but GRAPHENGLASS has detected that it is necessary to continuously monitor the market trends to adjust the technical requirements and commercial features of the project, including the assessment of the cost‐effectiveness and exploitation potential of the solution.